Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Read Mor...
View articleThere's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to del...
View articleThere is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Read More...
View articleIt may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Read More...
View articleSEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid ...
View articleHow innovation and enchantment are the keys to influencing audiences and customers. Read More...
View articleDon't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Read M...
View articleEvery so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Read More...
View articleMore than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...
View articleAre you fully leveraging all your SEM, social media, and online targeting assets? Read More...
View articleTwitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Read More...
View articleHow to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Read More...
View articleGoogle recently launched its improved geotargeting capabilities. Read More...
View articleWhen you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you ...
View articleAdobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...
View articleMicrosoft and Yahoo rename advertising activities under a collective brand name. Read More...
View articleMicrosoft is on a quest to change perception about Bing in a challenge to Google. Read More...
View articleFirm receiving 1.5 million requests a week, over 10 times the number for the same period last year. Read More...
View articleGoogle Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Read More...
View articleFacebook delves deeper into search ads with the wider roll out of its Sponsored ads in search. Read More...
View articleGoogle's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine. Read More...
View articleThe key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page. Read More...
View articleBig data and business optimization versus campaign optimization and quality content. Read More...
View articleGoogle nears settlement with European Commission over its search and advertising antitrust probe. Read More...
View articleFacebook’s search box could become home to Sponsored Result.s Read More...
View articleStart with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Read More...
View articleYahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Read More...
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