The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns
Search

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

13y Chris Copeland

The Harsh Wake-Up Call Google Delivered With Enhan...

Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Read More...

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What the Google-Qihoo Partnership Means for Marketers
Asia

What the Google-Qihoo Partnership Means for Marketers

13y Adaline Lau

What the Google-Qihoo Partnership Means for Market...

Search marketers are already using Google AdWords to buy Qihoo ads in China. Read More...

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Hello Facebook Graph Search, Goodbye Google?
Asia

Hello Facebook Graph Search, Goodbye Google?

13y Lydia Ng

Hello Facebook Graph Search, Goodbye Google?

As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...

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5 Baidu SEM Tips From the Pros
Asia

5 Baidu SEM Tips From the Pros

13y Tait Lawton

5 Baidu SEM Tips From the Pros

The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Read More...

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Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match
Search

Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match

13y Thom Craver

Valentine's Day Ferris Wheel Google Doodle Searche...

Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels ...

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What to Do if Your Client's Site Goes Down
Search

What to Do if Your Client's Site Goes Down

13y Jeremy Hull

What to Do if Your Client's Site Goes Down

Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Read More...

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Why Your Online Marketing Department Is All Screwed Up
Search

Why Your Online Marketing Department Is All Screwed Up

13y Andrew Delamarter

Why Your Online Marketing Department Is All Screwe...

Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Read More...

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Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads
Search

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

13y John Gagnon

Last Minute Valentine’s Day Love Potion for Search...

Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...

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SES London 2013: How to Make the Most of Your Conference
Search

SES London 2013: How to Make the Most of Your Conference

13y Jon Myers

SES London 2013: How to Make the Most of Your Conf...

Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers ...

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The APAC Marketer's 2013 Shopping List
Asia

The APAC Marketer's 2013 Shopping List

13y Max Sim

The APAC Marketer's 2013 Shopping List

Here is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...

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Graph Search: Facebook's Final Destination?
Search

Graph Search: Facebook's Final Destination?

13y Chris Copeland

Graph Search: Facebook's Final Destination?

For Graph Search to work, several factors need to change in Facebook's favor. Read More...

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Bid Management- Why It Matters
Search

Bid Management- Why It Matters

13y Melanie White

Bid Management- Why It Matters

In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...

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Why Should Brands Look Forward To Facebook Graph Search?
Asia

Why Should Brands Look Forward To Facebook Graph Search?

13y MP Singh

Why Should Brands Look Forward To Facebook Graph S...

Here are 5 opportunities that graph search could bring to brands. Read More...

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ClickZ and SEMPO Launch Search Marketer Salary Survey
Search

ClickZ and SEMPO Launch Search Marketer Salary Survey

13y Melanie White

ClickZ and SEMPO Launch Search Marketer Salary Sur...

ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in rel...

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2013 Search Trends: Video Optimization, Mobile, and Content [Video]
Asia

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

13y Guest

2013 Search Trends: Video Optimization, Mobile, an...

ClickZ.asia columnists predict the search trends that will be big in 2013. Read More...

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Search Trends for 2013: RTB, Attribution, and Mobile
Asia

Search Trends for 2013: RTB, Attribution, and Mobile

13y Prabhvir Sahmey

Search Trends for 2013: RTB, Attribution, and Mobi...

Two big shifts will impact search marketers in 2013. Read More...

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Making Search the Centerpiece of Your 2013 Digital Advertising
Search

Making Search the Centerpiece of Your 2013 Digital Advertising

13y Chris Copeland

Making Search the Centerpiece of Your 2013 Digital...

As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...

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SEO and the Future of Search in India [Video]
Asia

SEO and the Future of Search in India [Video]

13y Adaline Lau

SEO and the Future of Search in India [Video]

PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Read More...

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SES New Delhi 2012: Social and Content Marketing Gain Prominence in India
Analytics

SES New Delhi 2012: Social and Content Marketing Gain Prominence in India

13y Adaline Lau

SES New Delhi 2012: Social and Content Marketing G...

Three themes gathered from the two-day program: Read More...

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Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective
Search

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffectiv...

13y Chris Copeland

Why Facebook Search Will Make a Lot of Money...and...

How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Read More...

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Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]
Asia

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infogra...

13y Adaline Lau

Singapore: Identifying Affluent Males to Enhance S...

Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...

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Rethinking Search in the Social Age
Asia

Rethinking Search in the Social Age

13y Lydia Ng

Rethinking Search in the Social Age

Consider these four ways to use search in your social media marketing. Read More...

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Social Sentiment Tracked for 2012 Presidential Election
Display Advertising

Social Sentiment Tracked for 2012 Presidential Election

13y Miranda Miller

Social Sentiment Tracked for 2012 Presidential Ele...

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...

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Oh Where, Oh Where Has My One-Trick Pony Gone?
Search

Oh Where, Oh Where Has My One-Trick Pony Gone?

13y Chris Copeland

Oh Where, Oh Where Has My One-Trick Pony Gone?

Is today's Google Search as effective? If not, why and what can it do to regain influence? Read More...

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Tips and Advice on Localizing Your Business for Asian Markets
Asia

Tips and Advice on Localizing Your Business for Asian Markets

13y Christian Arno

Tips and Advice on Localizing Your Business for As...

With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Read More...

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Google Plans to Combine Mobile and Desktop Ads
Asia

Google Plans to Combine Mobile and Desktop Ads

14y Guest

Google Plans to Combine Mobile and Desktop Ads

Will combining desktop and mobile ads make things better for advertisers? Read More...

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The B2B Marketer of Southeast Asia
Asia

The B2B Marketer of Southeast Asia

14y Prabhvir Sahmey

The B2B Marketer of Southeast Asia

Consider these approaches to using search marketing in the region. Read More...

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