On September 23, Google announced Penguin 4.0, the latest version of its web-spam algorithm, and it is fair to say that this iteration has tip-toed it...
View articleWe don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one. Read More...
View articleUpdate: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of A...
View articleA Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specifi...
View articleFriday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at h...
View articleSocial proof can be very effective for general marketing and on-site conversions, but it can also impact your SEO efforts. Social proof is about build...
View articleSEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...
View articleWith so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or a beginner at SEO...
View articleWith a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...
View articleI have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...
View articleLast week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...
View articleYou know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...
View articleWhen trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidan...
View articleAppearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of...
View articleThis morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...
View articleSEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-fille...
View articleRemarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the we...
View articleI know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...
View articleAttracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need to ensure that the landing...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleWhat is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll...
View articleWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...
View articleThis week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on ...
View articleSeasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the...
View articleA look at why meta-descriptions are important, how to create one, and examples of good and bad practice. Read More...
View articleGoogle is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising bus...
View article