How Shoes.com Became Visually Searchable
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How Shoes.com Became Visually Searchable

11y Mike O'Brien

How Shoes.com Became Visually Searchable

When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and pre...

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7 SEO Tools to Improve Content Marketing
Asia

7 SEO Tools to Improve Content Marketing

11y Navneet Kaushal

7 SEO Tools to Improve Content Marketing

Key SEO tools to power a content marketing campaign. Read More...

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Which Placements Should I Exclude on the Google Display Network?
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Which Placements Should I Exclude on the Google Display Network?

11y Michelle Morgan

Which Placements Should I Exclude on the Google Di...

The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and t...

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Pinterest Refines Image Search
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Pinterest Refines Image Search

11y Yuyu Chen

Pinterest Refines Image Search

The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Read More...

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Search in Asia Goes Well Beyond Google
Asia

Search in Asia Goes Well Beyond Google

11y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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Apple Cars Hit the Road to Rival Google Street View
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Apple Cars Hit the Road to Rival Google Street View

11y Dan Worth

Apple Cars Hit the Road to Rival Google Street Vie...

California, New York, and Florida among locations to be covered by cars in coming weeks. Read More...

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Uncovering PPC Best Practices With Allstate Insurance
Conference Coverage

Uncovering PPC Best Practices With Allstate Insurance

11y Sarah Ong

Uncovering PPC Best Practices With Allstate Insura...

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...

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Apple to Upgrade Siri and Update Maps
Media

Apple to Upgrade Siri and Update Maps

11y Emily Alford

Apple to Upgrade Siri and Update Maps

At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps...

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Asia's Love Affair With Mobilegeddon
Asia

Asia's Love Affair With Mobilegeddon

11y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Choosing a Domain Name for Chinese Websites: Part 2
Asia

Choosing a Domain Name for Chinese Websites: Part 2

11y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

11y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

11y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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Flexibility Is Key for SEOs [#CZLNY]
Conference Coverage

Flexibility Is Key for SEOs [#CZLNY]

11y Mike O'Brien

Flexibility Is Key for SEOs [#CZLNY]

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
Conference Coverage

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#C...

11y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Little Fanfare as Yahoo Leaves China
Asia

Little Fanfare as Yahoo Leaves China

11y Sophie Loras

Little Fanfare as Yahoo Leaves China

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...

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Keyword Research Tools for Content Marketing
Asia

Keyword Research Tools for Content Marketing

11y Navneet Kaushal

Keyword Research Tools for Content Marketing

Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Read More...

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Choosing a Domain Name for Chinese Websites
Asia

Choosing a Domain Name for Chinese Websites

11y Gordon Choi

Choosing a Domain Name for Chinese Websites

In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...

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SXSW 2015: Shazam Partners With Brands to Simplify Search
Search

SXSW 2015: Shazam Partners With Brands to Simplify Search

11y Emily Alford

SXSW 2015: Shazam Partners With Brands to Simplify...

Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...

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4 Tactics to Improve Google Display Network Lead Quality
Display Advertising

4 Tactics to Improve Google Display Network Lead Quality

11y Michelle Morgan

4 Tactics to Improve Google Display Network Lead Q...

The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...

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Why Search Was Instrumental in the Growth of Taco Bell's App
Media

Why Search Was Instrumental in the Growth of Taco Bell's App

11y Mike O'Brien

Why Search Was Instrumental in the Growth of Taco ...

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...

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Will Hashtags Take Over the Internet?
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Will Hashtags Take Over the Internet?

11y Jennifer Wolfe

Will Hashtags Take Over the Internet?

A look at what new domain names and hashtags have in common. Read More...

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Mobile App Solutions for Chinese Hotel Users
Asia

Mobile App Solutions for Chinese Hotel Users

11y Gordon Choi

Mobile App Solutions for Chinese Hotel Users

Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...

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Tweets to Appear in Google Searches
Search

Tweets to Appear in Google Searches

11y Mike O'Brien

Tweets to Appear in Google Searches

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love
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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

11y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

11y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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360 Changes Search Brand to Haosou
Asia

360 Changes Search Brand to Haosou

11y Gordon Choi

360 Changes Search Brand to Haosou

China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....

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Ask the Digital Marketing Experts: What’s Up in 2015?
Search

Ask the Digital Marketing Experts: What’s Up in 2015?

11y John Gagnon

Ask the Digital Marketing Experts: What’s Up in 20...

A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Read More...

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