Bizzy's Ads Ask Whrrl Users for Their Check-Ins
Social

Bizzy's Ads Ask Whrrl Users for Their Check-Ins

15y Christopher Heine

Bizzy's Ads Ask Whrrl Users for Their Check-Ins

Mobile app firm's Facebook and Google promos target geo-social data. Read More...

View article
Yahoo Acquires IntoNow With Eye to Socializing TV
Social

Yahoo Acquires IntoNow With Eye to Socializing TV

15y Douglas Quenqua

Yahoo Acquires IntoNow With Eye to Socializing TV

Shazam-like app IntoNow also enables TV advertising check-ins. Read More...

View article
Audi and American Airlines Post Best on Facebook
Data insights

Audi and American Airlines Post Best on Facebook

15y Christopher Heine

Audi and American Airlines Post Best on Facebook

Study finds the brands to be leaders in creating engagement. Read More...

View article
Easter Candy Brands Hop With Twitter Parties and Gooey Promos
Data insights

Easter Candy Brands Hop With Twitter Parties and Gooey Promos

15y Lisa Lacy

Easter Candy Brands Hop With Twitter Parties and G...

Iconic candy brands use social campaigns and contests to ensure Easter baskets are filled with their goodies. Read More...

View article
Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns
Social

Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns

15y Jack Marshall

Patagonia, Starbucks, RadioShack Launch Earth Day ...

Brands tie social media and mobile marketing efforts to global environmental awareness day. Read More...

View article
General Mills Runs 'Groupon' in San Francisco, Twin Cities
Social

General Mills Runs 'Groupon' in San Francisco, Twin Cities

15y Christopher Heine

General Mills Runs 'Groupon' in San Francisco, Twi...

Daily deals platform orchestrates first-ever offer from CPG brand. Read More...

View article
Small Shares, Big Changes
Asia

Small Shares, Big Changes

15y Brandon Cheung

Small Shares, Big Changes

Google's +1 will have an impact on Internet users that will influence your social marketing strategy; here's how. Read More...

View article
Half of UK Groupon Customers Bought 5 Deals
Marketing

Half of UK Groupon Customers Bought 5 Deals

15y Jack Marshall

Half of UK Groupon Customers Bought 5 Deals

Daily deals brand used by 10 percent of Great Britain. Read More...

View article
Amex and Facebook's 'Boot Camp' Contest Targets SMBs
Data insights

Amex and Facebook's 'Boot Camp' Contest Targets SMBs

15y Christopher Heine

Amex and Facebook's 'Boot Camp' Contest Targets SM...

Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA. Read More...

View article
Hispanic + Social = $$
Community Management

Hispanic + Social = $$

15y Michael Della Penna

Hispanic + Social = $$

Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Read More...

View article
Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]
Social

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]

15y Christopher Heine

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins...

Marketing VP Steve Cannon talks social media marketing at NYIAS. Read More...

View article
Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped
Social

Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped

15y Kate Kaye

Taco Bell Aims For Brand Positivity as Lawsuit Is ...

Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers. Read More...

View article
eBay Purchase Shows 'Where' Deals Niche Is Heading
Media

eBay Purchase Shows 'Where' Deals Niche Is Heading

15y Christopher Heine

eBay Purchase Shows 'Where' Deals Niche Is Heading

Online auction giant picks up location-based app maker Where.com in its latest move towards local commerce. Read More...

View article
Pepsi to Track TV Ad Performance Directly through iPhones
Media

Pepsi to Track TV Ad Performance Directly through iPhones

15y Douglas Quenqua

Pepsi to Track TV Ad Performance Directly through ...

Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz. Read More...

View article
Agencies Express Hope and Concern for 'Facebook Studio'
Social

Agencies Express Hope and Concern for 'Facebook Studio'

15y Christopher Heine

Agencies Express Hope and Concern for 'Facebook St...

Razorfish, CP+B, and others talk with ClickZ about the new forum. Read More...

View article
Red Wings Celebrate Goal With Radio Tactic on Facebook
Data insights

Red Wings Celebrate Goal With Radio Tactic on Facebook

15y Christopher Heine

Red Wings Celebrate Goal With Radio Tactic on Face...

Detroit hockey club shows how popular social sites can act like broadcast channels. Read More...

View article
Possible Facebook Commenting Change Worries Pharma Marketers
Social

Possible Facebook Commenting Change Worries Pharma Marketers

15y Kate Kaye

Possible Facebook Commenting Change Worries Pharma...

Facebook appears to be planning to prevent comment disabling on Pages, the platform used by all sorts of brand advertisers. Read More...

View article
Calculating the Value of a Review Shared on Facebook
Social

Calculating the Value of a Review Shared on Facebook

15y Cathy Halligan

Calculating the Value of a Review Shared on Facebo...

Three steps for increasing the number of "shares" to Facebook. Read More...

View article
Groupon Purchases Pelago, As Whrrl Dissipates
Social

Groupon Purchases Pelago, As Whrrl Dissipates

15y Christopher Heine

Groupon Purchases Pelago, As Whrrl Dissipates

Daily deals company appears primed to become more geo-social. Read More...

View article
Wal-Mart Buys Kosmix, Looks to Social Commerce Future
Social

Wal-Mart Buys Kosmix, Looks to Social Commerce Future

15y Christopher Heine

Wal-Mart Buys Kosmix, Looks to Social Commerce Fut...

Retailing giant acquires platform that focuses on social media data. Read More...

View article
Wrigley Brand Uses Twitter to Push Coachella Live-Stream
Data insights

Wrigley Brand Uses Twitter to Push Coachella Live-Stream

15y Christopher Heine

Wrigley Brand Uses Twitter to Push Coachella Live-...

5 Gum runs Promoted Trend to drive traffic to YouTube channel for music festival. Read More...

View article
Candy Brand Gets 'Sweet' Likes on Facebook
Social

Candy Brand Gets 'Sweet' Likes on Facebook

15y Christopher Heine

Candy Brand Gets 'Sweet' Likes on Facebook

Topps' new candy attracts 12,600 "likes" in less than half a day. Read More...

View article
Social Search: From Drawing People to a Brand to Bringing the Brand to Them
Asia

Social Search: From Drawing People to a Brand to Bringing the Brand to Them

15y Ashok Lalla

Social Search: From Drawing People to a Brand to B...

Brands need to take a new approach to search optimisation; here's how. Read More...

View article
Foursquare Isn't Just for Fictional Mayors Anymore
Social

Foursquare Isn't Just for Fictional Mayors Anymore

15y Christopher Heine

Foursquare Isn't Just for Fictional Mayors Anymore

NYC's Bloomberg and 13 other mayors call for "Foursquare Day" in their cities. Read More...

View article
Century 21 Builds Presence in Mobile Game 'We City'
Media

Century 21 Builds Presence in Mobile Game 'We City'

15y Jack Marshall

Century 21 Builds Presence in Mobile Game 'We City...

Brand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers. Read More...

View article
Virgin America's New Terminal Checks In to Foursquare, Facebook
Media

Virgin America's New Terminal Checks In to Foursquare, Facebook

15y Christopher Heine

Virgin America's New Terminal Checks In to Foursqu...

Airline creates leaderboard monitors for geo-social engagement with travelers. Read More...

View article
Emergence of Connected Viewing
Asia

Emergence of Connected Viewing

15y Pushkar Sane

Emergence of Connected Viewing

Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Read More...

View article
1 101 102 103 104 105 123