Twitter Self-Serve Ad Platform Coming Next Year [Video]
Social

Twitter Self-Serve Ad Platform Coming Next Year [Video]

15y Jack Marshall

Twitter Self-Serve Ad Platform Coming Next Year [V...

COO Dick Costolo says marketers are lining up to spend millions on the social network. Read More...

View article
Foursquare Marketing Hits and Misses: 5 Case Studies
Social

Foursquare Marketing Hits and Misses: 5 Case Studies

15y Christopher Heine

Foursquare Marketing Hits and Misses: 5 Case Studi...

Two local restaurant franchisees get lukewarm results while two other small businesses get sizzling response on the geo-social platform. A fifth effor...

View article
MovieTickets.com May Run Facebook Ads for 'The Social Network'
Social

MovieTickets.com May Run Facebook Ads for 'The Social Network'

15y Christopher Heine

MovieTickets.com May Run Facebook Ads for 'The Soc...

Of the major tickets sites, MovieTickets.com was the only one to tell ClickZ that running Facebook.com ads for "The Social Network" was under consider...

View article
SCVNGR Hits Deep Notes on Facebook Places
Social

SCVNGR Hits Deep Notes on Facebook Places

16y Christopher Heine

SCVNGR Hits Deep Notes on Facebook Places

While targeting local businesses, the geo-social brand has integrated into Facebook's platform in a deeper fashion than Foursquare, Gowalla, or any ot...

View article
Facebook Cuts ROI Tracker, Upgrades Anti-Spam Tool for Brand Pages
Social

Facebook Cuts ROI Tracker, Upgrades Anti-Spam Tool for Brand Pages

16y Christopher Heine

Facebook Cuts ROI Tracker, Upgrades Anti-Spam Tool...

The social site has put the kibosh on a seven-month-old test feature that tracked clicks from Facebook.com ads to marketers' landing pages and website...

View article
AmEx Courts Twenty-Somethings With New Site
Financial Services

AmEx Courts Twenty-Somethings With New Site

16y Douglas Quenqua

AmEx Courts Twenty-Somethings With New Site

Latest foray into publishing, called Currency, aims to educate young people on finances. Read More...

View article
'Social Entertainment' Platform GetGlue Signs Slew of TV Networks
Marketing

'Social Entertainment' Platform GetGlue Signs Slew of TV Networks

16y Lisa Lacy

'Social Entertainment' Platform GetGlue Signs Slew...

MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...

View article
3 Reasons Why New Twitter Means a Profitable Twitter
Social

3 Reasons Why New Twitter Means a Profitable Twitter

16y Erik Qualman

3 Reasons Why New Twitter Means a Profitable Twitt...

What Twitter's redesign means for consumers, advertisers, and Twitter. Read More...

View article
VideoEgg to Buy Six Apart, Rebrand as Say Media
Social

VideoEgg to Buy Six Apart, Rebrand as Say Media

16y Zachary Rodgers

VideoEgg to Buy Six Apart, Rebrand as Say Media

With its new name, the company will emphasize its focus on social media. Read More...

View article
Facebook Study: Post a Coupon in the Morning
Social

Facebook Study: Post a Coupon in the Morning

16y Christopher Heine

Facebook Study: Post a Coupon in the Morning

Recession-minded consumers are highly engaged by coupons and other specials. Read More...

View article
Your Boss's Top Four Objections to User-Generated Content
Social

Your Boss's Top Four Objections to User-Generated Content

16y Sam Decker

Your Boss's Top Four Objections to User-Generated ...

And how to overcome them with real information that backs you up. Read More...

View article
Lufthansa Puts Foursquare In Lederhosen
Marketing

Lufthansa Puts Foursquare In Lederhosen

16y Christopher Heine

Lufthansa Puts Foursquare In Lederhosen

Airline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...

View article
Dell CMO Erin Nelson to Join Bazaarvoice
Social

Dell CMO Erin Nelson to Join Bazaarvoice

16y David Ward

Dell CMO Erin Nelson to Join Bazaarvoice

Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot a...

View article
McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins
Social

McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins

16y Christopher Heine

McDonald's Actual Foursquare Test Numbers: 2,865 C...

The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw n...

View article
YouTube Chases Premium Content With New Hires
Marketing

YouTube Chases Premium Content With New Hires

16y Jack Marshall

YouTube Chases Premium Content With New Hires

New execs will pursue relationships with studios, broadcasters and cable networks. Read More...

View article
Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping
Marketing

Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping

16y Kate Kaye

Reprise Names Worldwide CEO to Lead Forays Into So...

Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Read More...

View article
Rotten Tomatoes Exec: Facebook's Instant Personalization to Bolster Ads
Social

Rotten Tomatoes Exec: Facebook's Instant Personalization to Bolster Ads

16y Christopher Heine

Rotten Tomatoes Exec: Facebook's Instant Personali...

Movie review site expects program will improve delivery of targeted ads and enable social-based paid placements. Read More...

View article
Paid Celebrity Endorsements On Facebook: They're He-e-r-r-re
Social

Paid Celebrity Endorsements On Facebook: They're He-e-r-r-re

16y Christopher Heine

Paid Celebrity Endorsements On Facebook: They're H...

Ad.ly says celebrities will write posts for big brands on its 'micro-endorsement' platform. One retailer is testing the idea on reality TV star Heidi ...

View article
Sports Authority: Foursquare And Loopt Tests Show 'Promise'
Social

Sports Authority: Foursquare And Loopt Tests Show 'Promise'

16y Christopher Heine

Sports Authority: Foursquare And Loopt Tests Show ...

Sporting goods retailer ups the ante on geo-social by launching a national campaign on Loopt. The check-in discount is more generous than one it is pi...

View article
Twitter Talks About New Video Ads, Movie Marketers Can't Wait
Social

Twitter Talks About New Video Ads, Movie Marketers Can't Wait

16y Christopher Heine

Twitter Talks About New Video Ads, Movie Marketers...

The micro-blogging site's multimedia opportunities for brands follows Facebook's entry into online video advertising. Read More...

View article
Listening Is a Skill Well Learned
Social

Listening Is a Skill Well Learned

16y Dave Evans

Listening Is a Skill Well Learned

Four personal examples of companies that listened to their customers and ones that didn't – and how that affected the relationship. Read More...

View article
Twitter Redesign Looks Like an Upgrade for Advertisers
Social

Twitter Redesign Looks Like an Upgrade for Advertisers

16y Christopher Heine

Twitter Redesign Looks Like an Upgrade for Adverti...

The company hopes to increase the time people spend on the site by making it easier to view photos and videos. Read More...

View article
Facebook 'Places' Campaigns Debut With Betsey Johnson
Social

Facebook 'Places' Campaigns Debut With Betsey Johnson

16y Christopher Heine

Facebook 'Places' Campaigns Debut With Betsey John...

Women's designer clothing brand and novelties e-tailer each launch 'Places' campaigns for Facebook users who check in. Are geo-social floodgates about...

View article
'Kenny Powers' Imposter Comes Clean on Twitter Marketing
Social

'Kenny Powers' Imposter Comes Clean on Twitter Marketing

16y Christopher Heine

'Kenny Powers' Imposter Comes Clean on Twitter Mar...

A New York-based comedian has turned his affection for HBO's "Eastbound & Down" into a Twitter audience that dwarfs those of major brands. In a ClickZ...

View article
Baby Carrots Get Junk Food Marketing Treatment
Media

Baby Carrots Get Junk Food Marketing Treatment

16y Douglas Quenqua

Baby Carrots Get Junk Food Marketing Treatment

Over-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...

View article
Strong Growth for Twitter's Mobile Audience
Data insights

Strong Growth for Twitter's Mobile Audience

16y Jack Marshall

Strong Growth for Twitter's Mobile Audience

Traffic to Twitter from mobile devices has grown by 62 percent since April, according to the social network. Read More...

View article
Four Seasons Joins Geo-Social Gold Rush With California Campaign
Social

Four Seasons Joins Geo-Social Gold Rush With California Campaign

16y Christopher Heine

Four Seasons Joins Geo-Social Gold Rush With Calif...

Hospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...

View article
1 115 116 117 118 119 123