The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service. Read M...
View articleFacebook's new look for Pages follows changes to the News Feed last week. Pages to Watch lets brands create a list of Pages similar to their own and c...
View articleAt this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued...
View articleThe #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus tal...
View articleThe second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...
View articleIndonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Read Mor...
View articleDubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag ...
View articleThe Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...
View articleJoanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media ...
View articleSocial marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determin...
View articleIt's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. ...
View articleClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
View articleThe World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnersh...
View articleFacebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is repor...
View articleChirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue...
View articleThe philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Read More...
View articleYahoo will soon require users of the website's services to register for Yahoo IDs. The new sign-in shakeup is chief executive Marissa Mayer's latest i...
View articleHow do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn f...
View articleTime spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...
View articleHollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...
View articleThe video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Read More...
View articleTo push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the ...
View articleEmployee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing progra...
View articleRand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst ...
View articleIf you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll s...
View articleIt's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...
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