Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook fo...
View articleSocial TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...
View articleHospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...
View articleA new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Rea...
View articleFoursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business, af...
View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View article#RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the qui...
View articleA new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on o...
View articleLinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...
View articleGiven the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company's image in the minds of the...
View articleIs there any social platform that can provide a long-lasting positive user experience? Read More...
View articleInstagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...
View articleEvery new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the experti...
View articlePR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleFoursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of t...
View articleHow data, device, and detection will revolutionize your community. Read More...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleFor the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Read More...
View articleA closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Read More...
View articleClickZ spoke recently with Tammy Gordon, VP, social communications and strategy at AARP, about the evolution of its social strategy. Read More...
View articleBrands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their empl...
View articleWith the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their ...
View articleThe brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy. Read ...
View articleTargeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Read More...
View articleSo much money is being spent on building up social media sites, why not consider using a slightly different approach? Read More...
View articleThe initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the has...
View article