Let me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...
View articleRebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online...
View articleTint's founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Read More...
View articleAfter a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...
View articleAs 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...
View articleThree ways to prepare and flourish in a mobile world. Read More
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleThree female entrepreneurs share their secrets to business success with Google+. Read More...
View articleTBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...
View articleThe social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the...
View articleIn a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...
View articleGive consumers something they want, something they are looking for, while expecting nothing in return. Read More...
View articleAs thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week Ne...
View article"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Read More...
View articleThree key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accomm...
View articleConsider these approaches to improve your online media relations. Read More...
View articleOliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Read More...
View articleBrands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...
View articleTwitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...
View articleMost marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...
View articleCompanies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...
View articleTarget and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...
View articleSocial interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and wh...
View articleThere are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...
View articleAs Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleAeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to se...
View article