NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions duri...
View articleGoogle reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...
View articleSocial media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality...
View articleLeveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are cons...
View articleFacebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleTwitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...
View articleWhen customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Read More...
View articleImages are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. R...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleTV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...
View articleIn China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...
View articleFresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...
View articleCathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleAfter its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Read More...
View articleThree things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...
View articleFacebook has really pulled out the big guns to make Google shudder. As a marketer, consider these tips to optimize your page for Graph Search. Read Mo...
View articleCompanies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Read More...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articleConsider these pointers to avoid a social media crisis. Read More...
View articleTwitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sourc...
View articleAmsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad ...
View articleGreat content in the right context should be the foundation of our content marketing strategies. Read More...
View articleA new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find ...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
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