Social TV start-up Miso has launched a new product, Quips, that allows users to select a scene from a TV show, caption it with their thoughts and shar...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleWalmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...
View articleInstead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this...
View articleRiding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bi...
View articleNew research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...
View articleCustomer engagement is truly the only tangible factor to determining social media marketing success. Read More...
View articleAn overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleMedia planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Read...
View articleConsider these criteria that can be helpful in evaluating negative conversations. Read More...
View articleWhen considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a ne...
View articleSocial connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles ...
View articleHow the 2012 multi-channel presidential campaigns can teach us as marketers. Read More...
View articleVibrant online communities, built to tap the passions, lifestyles, and causes that we all organize around, naturally restore the social component of b...
View articleSix-month-old start-up Chirpify, a platform for in-stream commerce on social networks, has expanded into Instagram. Read More...
View articleFour Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among coup...
View articleThere are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
View articleUsers want a more lightweight option, says CEO Dick Costolo. Read More...
View articleA tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh...
View articleShould your brand invest in building a mobile community? Consider these factors. Read More...
View articleTwitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for e...
View articleAs excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since ...
View articleEighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...
View articleNew social networking site will allow FX traders to connect to their peers – and to trade Read More...
View articleHealth and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwell...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleIn the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Read More...
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