Barclay Crowdsourced Card Builds User Engagement
Social

Barclay Crowdsourced Card Builds User Engagement

14y Joan Voight

Barclay Crowdsourced Card Builds User Engagement

Digital-only campaign still producing relatively small impact, however. Read More...

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Agencies Talk Facebook After the IPO
Social

Agencies Talk Facebook After the IPO

14y Christopher Heine

Agencies Talk Facebook After the IPO

As stock price dips, industry players assess the future of the social site. Read More...

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Facebook Buys Social Gifting Mobile App
Media

Facebook Buys Social Gifting Mobile App

14y Christopher Heine

Facebook Buys Social Gifting Mobile App

Karma is its fifth mobile-based acquisition of the year. Read More...

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Study: Facebook Engagement About More Than Clicks
Social

Study: Facebook Engagement About More Than Clicks

14y Susan Kuchinskas

Study: Facebook Engagement About More Than Clicks

Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares. Read More...

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Small Business and Social Media - Don't Be Late to the Party
Social

Small Business and Social Media - Don't Be Late to the Party

14y Lee Odden

Small Business and Social Media - Don't Be Late to...

How small businesses can realistically and practically get started with meaningful social media marketing. Read More...

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E-commerce May Not Come Soon to Pinterest
Social

E-commerce May Not Come Soon to Pinterest

14y Anna Maria Virzi

E-commerce May Not Come Soon to Pinterest

A Japanese e-commerce giant led $100M VC investment. Read More...

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7 Big Facebook Advertising Stories Before the IPO
Social

7 Big Facebook Advertising Stories Before the IPO

14y Christopher Heine

7 Big Facebook Advertising Stories Before the IPO

Facebook has been pushing out new ad products in the hopes of better monetization. Read More...

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Understanding the Psychology of 'Likeonomics'
Social

Understanding the Psychology of 'Likeonomics'

14y Sundeep Kapur

Understanding the Psychology of 'Likeonomics'

Do you know why someone should sign up for your social media program? Read More...

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Interest vs. Social in Japan
Asia

Interest vs. Social in Japan

14y Jeff Lippold

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape Read More...

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Facebook and Amex Tread on Groupon's Turf
Social

Facebook and Amex Tread on Groupon's Turf

14y Christopher Heine

Facebook and Amex Tread on Groupon's Turf

Deals space still looks up for grabs. Read More

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J&J Exec Says Brands Need Social Marketing Goals
Social

J&J Exec Says Brands Need Social Marketing Goals

14y Anna Maria Virzi

J&J Exec Says Brands Need Social Marketing Goa...

Global marketing executive discusses challenges and opportunities for $24 billion business. Read More...

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Don't Advertise, Just Deliver
Social

Don't Advertise, Just Deliver

14y Dave Evans

Don't Advertise, Just Deliver

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web. Read M...

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Unlike GM, Ford Is Still Bullish on Facebook Ads
Social

Unlike GM, Ford Is Still Bullish on Facebook Ads

14y Christopher Heine

Unlike GM, Ford Is Still Bullish on Facebook Ads

Automaker tells ClickZ it will continue advertising on the social site. Read More...

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Xerox Selectively Tests Emerging Marketing Platforms
Social

Xerox Selectively Tests Emerging Marketing Platforms

14y Kate Kaye

Xerox Selectively Tests Emerging Marketing Platfor...

A Twitter campaign increased followers by 50%. Read More...

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ESPN and Twitter Ad Program Links Social to TV
Social

ESPN and Twitter Ad Program Links Social to TV

14y Christopher Heine

ESPN and Twitter Ad Program Links Social to TV

New partnership starts immediately with NBA playoffs. Read More...

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Social Media Ad Spending to Reach $9.8 Billion
Local

Social Media Ad Spending to Reach $9.8 Billion

14y Susan Kuchinskas

Social Media Ad Spending to Reach $9.8 Billion

BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Read More...

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The Inconvenient Mention in Social Media
Social

The Inconvenient Mention in Social Media

14y Brandon Cheung

The Inconvenient Mention in Social Media

Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it. Read More...

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Beneful Lets People Play With Digital Dogs
Media

Beneful Lets People Play With Digital Dogs

14y Lisa Lacy

Beneful Lets People Play With Digital Dogs

Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Read More...

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T-Mobile Revs Up Twitter Ahead of Major Rebranding
Social

T-Mobile Revs Up Twitter Ahead of Major Rebranding

14y Christopher Heine

T-Mobile Revs Up Twitter Ahead of Major Rebranding

Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms. Read More...

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Hong Kong Horse Racing Club Embraces ‘Social’ Business
Social

Hong Kong Horse Racing Club Embraces ‘Social’ Business

14y Anna Maria Virzi

Hong Kong Horse Racing Club Embraces ‘Social’ Busi...

Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Read More...

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Selecting the Right Channels for B2B Social Media
Asia

Selecting the Right Channels for B2B Social Media

14y Jon Hoel

Selecting the Right Channels for B2B Social Media

Make sure you are aware of the pitfalls in selection. Here's what you can do now. Read More...

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Facebook 'Offers' Goes National
Social

Facebook 'Offers' Goes National

14y Christopher Heine

Facebook 'Offers' Goes National

Digital giant says all businesses in the United States can now test its free deals platform. Read More...

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Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Media

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

14y Christopher Heine

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

Ashton Kutcher-played character drew racism charges on Twitter yesterday. Read More...

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5 Proven Ways to Improve Email Marketing With Social Media
Social

5 Proven Ways to Improve Email Marketing With Social Media

14y Sundeep Kapur

5 Proven Ways to Improve Email Marketing With Soci...

Social media can offer the antidote to waning consumer engagement with email. Read More...

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Parents Share Digital Goofs in Facebook Contest
Marketing

Parents Share Digital Goofs in Facebook Contest

14y Joan Voight

Parents Share Digital Goofs in Facebook Contest

Group asks parents to share awkward digital media parenting moments. Read More...

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Foursquare Offers Instant Verification For $10
Social

Foursquare Offers Instant Verification For $10

14y Christopher Heine

Foursquare Offers Instant Verification For $10

Merchants no longer have to wait weeks to get started running specials on the geo-social platform. Read More...

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Unions Fight Corporate Greed on Twitter and Pinterest
Marketing

Unions Fight Corporate Greed on Twitter and Pinterest

14y Kate Kaye

Unions Fight Corporate Greed on Twitter and Pinter...

CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers. Read More...

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