Ebert's Year in Social Media: Thumbs Up And Down
Social

Ebert's Year in Social Media: Thumbs Up And Down

15y Christopher Heine

Ebert's Year in Social Media: Thumbs Up And Down

Film critic Roger Ebert has trouble avoiding Twitter hornet's nest. Read More...

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Intel Escapes to YouTube
Asia

Intel Escapes to YouTube

15y Adaline Lau

Intel Escapes to YouTube

Global chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...

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The Case for Community Management - It's Crucial
Social

The Case for Community Management - It's Crucial

15y Alisa Leonard

The Case for Community Management - It's Crucial

Having a clearly defined strategic roadmap and set of processes and practices defined for community management is key to driving digital success. Read...

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Advertisers 'Like' Facebook to the Tune of $2B
Social

Advertisers 'Like' Facebook to the Tune of $2B

15y Christopher Heine

Advertisers 'Like' Facebook to the Tune of $2B

EMarketer's 2011 forecast puts social site ahead of Yahoo, Google. Read More...

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Fans Inject HBO's True Blood Into Social Networks
Media

Fans Inject HBO's True Blood Into Social Networks

15y Lisa Lacy

Fans Inject HBO's True Blood Into Social Networks

Facebook interactive video app teases upcoming season of vampire drama. Read More...

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Wendy's, Fox '#Love' Social Media for Father's Day
Social

Wendy's, Fox '#Love' Social Media for Father's Day

15y Christopher Heine

Wendy's, Fox '#Love' Social Media for Father's Day

Promotions run on Twitter, Facebook, and Foursquare. Read More...

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Only 20% of Daily Deals Users Come Back for Full Purchases
Social

Only 20% of Daily Deals Users Come Back for Full Purchases

15y Christopher Heine

Only 20% of Daily Deals Users Come Back for Full P...

Rice study delivers a blow to pre-IPO Groupon. Read More...

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Facebook Faces: Meet Sarah Personette
Data insights

Facebook Faces: Meet Sarah Personette

15y Christopher Heine

Facebook Faces: Meet Sarah Personette

Exclusive Q&A with the head of the social giant's new global agency relations team. Read More...

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Social CRM – The Future Is Now
Community Management

Social CRM – The Future Is Now

15y Michael Della Penna

Social CRM – The Future Is Now

Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Re...

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Why Buffalo Wild Wings Takes Geo-Social Seriously
Data insights

Why Buffalo Wild Wings Takes Geo-Social Seriously

15y Christopher Heine

Why Buffalo Wild Wings Takes Geo-Social Seriously

Restaurant chain scores 200,000 Scvngr participants as second campaign begins. Read More...

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Making the Case for Real ROI in Social Marketing
Social

Making the Case for Real ROI in Social Marketing

15y Dave Evans

Making the Case for Real ROI in Social Marketing

Using "engagement" to calculate ROI is like using an oven mitt to take the temperature. Consider these alternative approaches. Read More...

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How Cricket's IPL Can Help Make the Digital Play by Brands Better
Asia

How Cricket's IPL Can Help Make the Digital Play by Brands Better

15y Ashok Lalla

How Cricket's IPL Can Help Make the Digital Play b...

Four lessons from Indian cricket brands can apply to their digital play. Read More...

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Only 20% of Daily Deals Users Come Back for Full Purchases
Social

Only 20% of Daily Deals Users Come Back for Full Purchases

15y Christopher Heine

Only 20% of Daily Deals Users Come Back for Full P...

Rice study delivers a blow to pre-IPO Groupon. Read More...

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Amtrak Rides Twitter 'Promoted Accounts' to Pick Up Followers
Social

Amtrak Rides Twitter 'Promoted Accounts' to Pick Up Followers

15y Christopher Heine

Amtrak Rides Twitter 'Promoted Accounts' to Pick U...

Rail service and big brands test "Who to follow" ads. Read More...

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5 Step Model for a Killer B2B Content Marketing Strategy
Social

5 Step Model for a Killer B2B Content Marketing Strategy

15y Lee Odden

5 Step Model for a Killer B2B Content Marketing St...

Persuading the right people in your organization to make marketing changes requires education. Read More...

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Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

15y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

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McDonald's Cranks Social Media Hydrant for NYC Summer
Social

McDonald's Cranks Social Media Hydrant for NYC Summer

15y Christopher Heine

McDonald's Cranks Social Media Hydrant for NYC Sum...

Foursquare and Twitter plays lead way. Read More...

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Sina Weibo Wants Marketers to Think Social Business
Asia

Sina Weibo Wants Marketers to Think Social Business

15y Adaline Lau

Sina Weibo Wants Marketers to Think Social Busines...

Twitter of China will launch in English, with plans to commercialize its platform. Read More...

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Digital Luxury in China: Case Studies Show It's Not too Late to Start!
Asia

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

15y Michael Zung

Digital Luxury in China: Case Studies Show It's No...

Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Read More...

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Frigidaire and Gowalla Team With Jennifer Garner for Charity
Social

Frigidaire and Gowalla Team With Jennifer Garner for Charity

15y Christopher Heine

Frigidaire and Gowalla Team With Jennifer Garner f...

Check-ins may lead to $500,000 donation by appliances brand. Read More...

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Twitter's Adam Bain on Why Twitter Beats Facebook and Display
Social

Twitter's Adam Bain on Why Twitter Beats Facebook and Display

15y Kate Kaye

Twitter's Adam Bain on Why Twitter Beats Facebook ...

ClickZ spoke with Twitter and got a glimpse into the firm's ad sales approach. Read More...

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How LivingSocial 'Instantly' Took NYC's 3rd Ave
Social

How LivingSocial 'Instantly' Took NYC's 3rd Ave

15y Christopher Heine

How LivingSocial 'Instantly' Took NYC's 3rd Ave

iPads and 100 percent takes for merchants helped. Read More...

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Facebook Module Captures, Segments Email Addresses
Social

Facebook Module Captures, Segments Email Addresses

15y Christopher Heine

Facebook Module Captures, Segments Email Addresses

Tool enables brands to add a "Join Our Email List" slot to their Facebook Pages. Read More...

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Wieden+Kennedy Shanghai: Social Media Darling
Social

Wieden+Kennedy Shanghai: Social Media Darling

15y Joan Voight

Wieden+Kennedy Shanghai: Social Media Darling

Unlike its U.S. parent, this W+K outpost is mainly a digital agency. Read More...

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Paramount Pictures Hopes Twitter Puts Butts in Seats
Social

Paramount Pictures Hopes Twitter Puts Butts in Seats

15y Christopher Heine

Paramount Pictures Hopes Twitter Puts Butts in Sea...

Offers tickets for "Super 8" sneak-peek via micro-blogging site. Read More...

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4 Ways Video Can Help Your Social Media Marketing Success
Social

4 Ways Video Can Help Your Social Media Marketing Success

15y Liana Evans

4 Ways Video Can Help Your Social Media Marketing ...

Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Read More...

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Twitter: 12% of Q1 Revenue Came From Auto Advertisers
Social

Twitter: 12% of Q1 Revenue Came From Auto Advertisers

15y Jack Marshall

Twitter: 12% of Q1 Revenue Came From Auto Advertis...

Promoted accounts fetched from $10 to $70 per follower in the automotive vertical. Read More...

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