A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find ...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleGroupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants...
View articleWe need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Read More...
View articleGoogle have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to t...
View articleSocial commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of...
View articleIt's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Read More...
View articleSelect a few key areas to either do better in or to start to be active in for your social media marketing program this year. Read More...
View articleBrand incorporates social ads into traditional marketing mix model for campaign in Germany. Read More...
View articleA new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleFacebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...
View articleThe new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...
View articleBrands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Read More...
View articleAt midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a we...
View articleWith its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...
View articleAnd the social networks are clearly in the game. Read More
View articleThe greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...
View articleEight ways you can use your current customers to generate awareness with their friends. Read More...
View articleWhile Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the hol...
View articleAt an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to...
View articleHow brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Read More...
View articleMedia planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Read...
View articleSix-month-old start-up Chirpify, a platform for in-stream commerce on social networks, has expanded into Instagram. Read More...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleIn the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Read More...
View articleLast week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twit...
View articleHow can you prove the success across your product engagement strategy? Read More...
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