A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Re...
View articleSapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enha...
View articleIt's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team aga...
View articleThe disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...
View articleMore than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...
View articleMarketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Read More...
View articleWith a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Read...
View articleIf a consumer "likes" something does that mean she will buy it? Read More...
View articleA four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Read More...
View articleThe first wave of social marketing innovation is over. The second wave has started and it's going to matter even more. Read More...
View articleTen finalists remain in an Amex Open sponsored contest for small businesses. Read More...
View articleWhen is it coming and what will Facebook utilize for targeting? Read More...
View articleThe results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying. Read More...
View articleMasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...
View articleThe social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. Read More...
View articleMaking your thought leadership materials go viral. Read More
View articleIBM Research has a prototype of a data-driven personal shopping assistant mobile app. Read More...
View articleHow brands can improve the effectiveness of their social product promotion efforts. Read More...
View articleFirm sifts through Facebook data to connect audiences with products. Read More...
View articleA well-executed brand embrace strategy turns prospects into customers, customers into brand loyalists, and loyalists into advocates. Read More...
View articlePartnership appears to have lasted less than 10 months. Read More...
View articleHow Facebook login and Open Graph actions are helping connect consumers with e-commerce websites. Read More...
View articleWe marketers must keep our promises as we explore new ways to responsibly leverage the valuable access and amplification our customers have granted. R...
View articleTwo huge e-commerce reviews players consolidate. Read More...
View articleA Japanese e-commerce giant led $100M VC investment. Read More...
View articleDeals space still looks up for grabs. Read More
View articleUndesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it. Read More...
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