Facebook Introduces Verified Badges Four Years After Twitter
Social

Facebook Introduces Verified Badges Four Years After Twitter

13y Matt Kapko

Facebook Introduces Verified Badges Four Years Aft...

Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Read More...

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Only 37% of Marketers Think Their Facebook Advertising Is Effective [Study]
Social

Only 37% of Marketers Think Their Facebook Advertising Is Effective [Study]

13y Jennifer Slegg

Only 37% of Marketers Think Their Facebook Adverti...

Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most imp...

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Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
Social

Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

13y Jessica Lee

Twitter Lead Generation Cards Let Advertisers Coll...

Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising ars...

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Social Media a Meh for E-Commerce Traffic
Social

Social Media a Meh for E-Commerce Traffic

13y Susan Kuchinskas

Social Media a Meh for E-Commerce Traffic

Is social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Read More...

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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
Marketing

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

13y Mary Lisbeth D'Amico

IWNY: Nielsen Study to Show How Tweets Boost TV Ra...

Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...

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Pinterest Introduces Rich Pins for Better Brand Collaboration
Social

Pinterest Introduces Rich Pins for Better Brand Collaboration

13y Jennifer Slegg

Pinterest Introduces Rich Pins for Better Brand Co...

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...

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7 Vine Tips for Marketers
Asia

7 Vine Tips for Marketers

13y Rudi Leung

7 Vine Tips for Marketers

Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and pu...

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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
Marketing

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

13y James Dohnert

BNP Paribas Mixes Twitter and Tennis for Latest Ad...

BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...

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Bing Adds Direct Facebook Interaction to Social Sidebar
Search

Bing Adds Direct Facebook Interaction to Social Sidebar

13y Thom Craver

Bing Adds Direct Facebook Interaction to Social Si...

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...

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Women's Health Mag Promotes Challenges via Facebook
Social

Women's Health Mag Promotes Challenges via Facebook

13y Mary Lisbeth D'Amico

Women's Health Mag Promotes Challenges via Faceboo...

This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an o...

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How to Protect Your Twitter Account From Hackers
Social

How to Protect Your Twitter Account From Hackers

13y Shaun Nichols

How to Protect Your Twitter Account From Hackers

Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites. Read More...

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Improving Your Digital First Impression
Asia

Improving Your Digital First Impression

13y Motoko Hunt

Improving Your Digital First Impression

You have a variety of ways to improve your first impression for your business in the search and social environment. Read More...

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Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields
Social

Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields

13y Rosalie Marshall

Facebook Appoints EMEA Chief Nicola Mendelsohn to ...

Mendelsohn is likely to take up her role with the social networking giant in mid-June. Read More...

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Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Asia

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

13y Adaline Lau

Macau Tourism Rolls Out WeChat Fan Acquisition Cam...

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...

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Multi-Channel Customer Care Includes Social
Social

Multi-Channel Customer Care Includes Social

13y Dave Evans

Multi-Channel Customer Care Includes Social

The challenge with social is that it's not just an add-on: it's a culture change. Read More...

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WWF Exec: Using Social Media to Drive Earth Hour 2013
Asia

WWF Exec: Using Social Media to Drive Earth Hour 2013

13y Adaline Lau

WWF Exec: Using Social Media to Drive Earth Hour 2...

The NGO focused on a digital-first campaign leveraging social this year. Read More...

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Facebook Promoted Page Likes: How to Get Started
Social

Facebook Promoted Page Likes: How to Get Started

13y Jessica Lee

Facebook Promoted Page Likes: How to Get Started

Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Faceb...

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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
Marketing

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

13y Lisa Lacy

Cinco de Mayo Promo Yields 10% Social Bump for Moe...

#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...

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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers
Audience

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

13y James Dohnert

LinkedIn: Social Media a Major Motivator for Mass ...

About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...

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What I Learned About Social Media Marketing From My Mum Playing Candy Crush
Asia

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

13y Louise Au

What I Learned About Social Media Marketing From M...

The golden rule for social marketing and social games is the same. Read More...

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Standard Life Hong Kong Makes Foray Into Facebook Marketing
Asia

Standard Life Hong Kong Makes Foray Into Facebook Marketing

13y Adaline Lau

Standard Life Hong Kong Makes Foray Into Facebook ...

Its chief marketing officer has led the social media strategy and launched a Facebook page in February. Read More...

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The Ad That Got Everyone Talking - and Not in a Good Way
Media

The Ad That Got Everyone Talking - and Not in a Good Way

13y Melanie White

The Ad That Got Everyone Talking - and Not in a Go...

Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...

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Twitter Refines and Widens Ad Platform for U.S. Users
Social

Twitter Refines and Widens Ad Platform for U.S. Users

13y Mary Lisbeth D'Amico

Twitter Refines and Widens Ad Platform for U.S. Us...

Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Read More...

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How to Protect Your Online Reputation and Close the Deal
Social

How to Protect Your Online Reputation and Close the Deal

13y Jasmine Sandler

How to Protect Your Online Reputation and Close th...

How do you at the same time protect your reputation online and close the deal at the face-to-face meeting? Read More...

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BareMinerals Asks Women to #GoBare
Marketing

BareMinerals Asks Women to #GoBare

13y Lisa Lacy

BareMinerals Asks Women to #GoBare

The campaign invites women to tweet their secret indulgences. Read More...

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Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue
Social

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

13y Matt Kapko

Tumblr Turns to Mobile Ads as Pressure Mounts for ...

Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps...

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Digital Does Not Equal Social
Asia

Digital Does Not Equal Social

13y Jon Wade

Digital Does Not Equal Social

If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. R...

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