Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker
Marketing

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

13y Matt Kapko

Taco Bell Teases Super Bowl Spot Featuring 87-Year...

When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...

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Got Community?
Social

Got Community?

13y Dave Evans

Got Community?

As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organi...

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Why Should Brands Look Forward To Facebook Graph Search?
Asia

Why Should Brands Look Forward To Facebook Graph Search?

13y MP Singh

Why Should Brands Look Forward To Facebook Graph S...

Here are 5 opportunities that graph search could bring to brands. Read More...

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NBC's Parks and Rec Churns Out Digital Content
Marketing

NBC's Parks and Rec Churns Out Digital Content

13y Lisa Lacy

NBC's Parks and Rec Churns Out Digital Content

The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...

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Axe Space Promo to Turn Fans into Astronauts
Social

Axe Space Promo to Turn Fans into Astronauts

13y Lisa Lacy

Axe Space Promo to Turn Fans into Astronauts

The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Read More...

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Indy 500 Revs Up for Instagram Promo
Social

Indy 500 Revs Up for Instagram Promo

13y Lisa Lacy

Indy 500 Revs Up for Instagram Promo

The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion. Read M...

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Is Facebook Still a Web First, Mobile Later Company?
Media

Is Facebook Still a Web First, Mobile Later Company?

13y Matt Kapko

Is Facebook Still a Web First, Mobile Later Compan...

With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...

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Sign of the Times
Social

Sign of the Times

13y McNeal Maddox

Sign of the Times

Keeping brands honest through online activism. Read More

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Facebook Takes Search Social With Graph Search
Social

Facebook Takes Search Social With Graph Search

13y Matt Kapko

Facebook Takes Search Social With Graph Search

Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Faceb...

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Hunter Boots Promo Uses January Forecast as Photo Inspiration
Social

Hunter Boots Promo Uses January Forecast as Photo Inspiration

13y Lisa Lacy

Hunter Boots Promo Uses January Forecast as Photo ...

Hunter's Together Through Any Weather app aims to engage Facebook fans by reminding them winter weather is the perfect occasion to wear -- and photogr...

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GetGlue and Viggle Call Off Merger
Social

GetGlue and Viggle Call Off Merger

13y Lisa Lacy

GetGlue and Viggle Call Off Merger

The companies provided few details, but said they remain on good terms. Read More...

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Don't Forget About Korea!
Asia

Don't Forget About Korea!

13y Andy Radovic

Don't Forget About Korea!

From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Read More...

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Aflac Duck Injury Spurs Online Card Generator
Social

Aflac Duck Injury Spurs Online Card Generator

13y Lisa Lacy

Aflac Duck Injury Spurs Online Card Generator

After debuting a commercial about an injury to its spokesduck during the BCS National Championship game, Aflac has rolled out a virtual card generator...

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LinkedIn Now Has More Than 200 Million Members
Social

LinkedIn Now Has More Than 200 Million Members

13y Danny Goodwin

LinkedIn Now Has More Than 200 Million Members

Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most L...

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Facebook Promo Puts Classic Monopoly Tokens in Jeopardy
Social

Facebook Promo Puts Classic Monopoly Tokens in Jeopardy

13y Lisa Lacy

Facebook Promo Puts Classic Monopoly Tokens in Jeo...

In its Save Your Token campaign, Monopoly is asking fans to vote for the game token they can't bear to see retired in 2013. Read More...

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Hari Krishnan Promoted to LinkedIn APAC and Japan MD
Asia

Hari Krishnan Promoted to LinkedIn APAC and Japan MD

13y Adaline Lau

Hari Krishnan Promoted to LinkedIn APAC and Japan ...

LinkedIn has promoted its employee number one in Asia to MD in APAC and Japan. Read More...

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Army's Officership Campaign Focuses on Opportunities
Social

Army's Officership Campaign Focuses on Opportunities

13y Lisa Lacy

Army's Officership Campaign Focuses on Opportuniti...

The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Read More...

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Lenovo Dubs 2013 the Year of the Do
Social

Lenovo Dubs 2013 the Year of the Do

13y Lisa Lacy

Lenovo Dubs 2013 the Year of the Do

The PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions. Read More...

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U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo
Social

U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo

13y Lisa Lacy

U.S. Football Fans Embrace KFC's Couchgating Despi...

KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Read More...

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How to Effectively Budget Your Social Media Program in 2013
Social

How to Effectively Budget Your Social Media Program in 2013

13y Jasmine Sandler

How to Effectively Budget Your Social Media Progra...

The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary ro...

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We-Care.com Seeks to Donate $100K in #MillionDimes Promo
Social

We-Care.com Seeks to Donate $100K in #MillionDimes Promo

13y Lisa Lacy

We-Care.com Seeks to Donate $100K in #MillionDimes...

The cause marketing platform is marking ten-cent donations -- up to $1,000 -- to registered charities. Read More...

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Oakley on Social Marketing and Ecommerce in Indonesia [Video]
Asia

Oakley on Social Marketing and Ecommerce in Indonesia [Video]

13y Adaline Lau

Oakley on Social Marketing and Ecommerce in Indone...

Oakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Read M...

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NASA Rover Explores Social Landscape
Social

NASA Rover Explores Social Landscape

13y Lisa Lacy

NASA Rover Explores Social Landscape

The rover has its own Foursquare badge, among other social offerings. Read More...

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How Pepsi and ICICI Bank Engage Users on Social [Video]
Asia

How Pepsi and ICICI Bank Engage Users on Social [Video]

13y Adaline Lau

How Pepsi and ICICI Bank Engage Users on Social [V...

Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Read More...

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NASCAR Seeks to Drive Fan Engagement With Site Relaunch
Social

NASCAR Seeks to Drive Fan Engagement With Site Relaunch

13y Mary Lisbeth D'Amico

NASCAR Seeks to Drive Fan Engagement With Site Rel...

The National Association for Stock Car Auto Racing (NASCAR) has relaunched its website to make it far more fan-friendly and easier for sponsors to eng...

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Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show
Social

Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show

13y Lisa Lacy

Pepsi Crowdsources Photos for Beyonce's Super Bowl...

Pepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February. Read More...

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BuzzFeed Raises $19.3 Million, Launches Entertainment Vertical
Social

BuzzFeed Raises $19.3 Million, Launches Entertainment Vertical

13y Mary Lisbeth D'Amico

BuzzFeed Raises $19.3 Million, Launches Entertainm...

Hot social website BuzzFeed, which mixes user- and staff-generated links, video, and commentary with sponsored posts from advertisers, has raised $19....

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