Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleFacebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You ...
View articleEarlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, a...
View articleHere’s how to use IFTTT to speed up your social media marketing efforts. IFTTT, which is an acronym for ‘if this then that’, is a very useful tool fu...
View articleDo your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...
View articleThis week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be...
View articleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...
View articleLast year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleHere are some examples of campaigns of local and small businesses that are rocking social media. Read More...
View articleInstagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for m...
View articleFew digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the pre...
View articleYou don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...
View articleThe website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...
View articleIn its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...
View articleAs Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...
View articleSocial media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether...
View articleAlthough Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...
View articleA Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...
View articleElection 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...
View articleTwitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...
View articleInstagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. So...
View articlePublishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...
View articleWe’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...
View articleDon’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...
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