Site now allows interested advertisers to fill out a form, underscoring languid monetization pace. Read More...
View articleAd units pull in location-specific data from JiWire's Wi-Fi network, giving viewers information on the brand as it relates to their proximity. Read Mo...
View articleOrganic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...
View articleSocial giant says 250 million monthly viewers interact with either Facebook Connect or social plug-ins. Read More...
View articleTechnology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Read More...
View articleBrand says a recent Twitter campaign generated 100,000 impressions through a Lance Armstrong tweet. Read More...
View articleAfrican-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims. Read More...
View articleEffort will turn display ad units on Twitter apps into charitable calls to action. Read More...
View articleCompanies forge a partnership that's part of a 'Groupon Everywhere' strategy. Read More...
View articleThe social Web is under attack – by disturbing marketing practices. Read More...
View articleMeasuring your social media campaign is critical. Here is one approach how to be more accountable. Read More...
View articleRound, led by Time Warner Investements, will be used in part to launch a social entertainment platform. Read More...
View articleContest will unite two long-distance couples in Times Square for a kiss to ring in 2011. Read More...
View articlePro basketball team comps Twitter and Facebook influencers for this Saturday's game against Mavs. Read More...
View articleMove comes as location-based service integrates with Foursquare and Facebook Places. Read More...
View articleFictional character headlines both the sneaker brand's Promoted Trend ad buy on Twitter and a fun Facebook app. Read More...
View articleHow brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Read More...
View articleSports gear retailer grew its followers on the geo-social platform 11X due to a $500 gift card giveaway. Engagement metrics were up sharply as well. R...
View articleAs members of social media communities get savvier, the power of review sites becomes increasingly more relevant to your marketing strategy, both onli...
View articleThe second policy measure in as many weeks to benefit small businesses. Read More...
View articleBestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Read Mor...
View articleFacebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Read More...
View articleBeer giant will use Syncapse to test Facebook's geo- and language-specific messaging capabilities, released just last week. Read More...
View articleRestaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform. Read More...
View articleConsumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more ...
View articleTelecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Read More...
View articleMake sure your eyes are wide open in social media. Read More
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