Airline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...
View articleThe quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw n...
View articleNew execs will pursue relationships with studios, broadcasters and cable networks. Read More...
View articleBant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Read More...
View articleMovie review site expects program will improve delivery of targeted ads and enable social-based paid placements. Read More...
View articleAd.ly says celebrities will write posts for big brands on its 'micro-endorsement' platform. One retailer is testing the idea on reality TV star Heidi ...
View articleSporting goods retailer ups the ante on geo-social by launching a national campaign on Loopt. The check-in discount is more generous than one it is pi...
View articleThe micro-blogging site's multimedia opportunities for brands follows Facebook's entry into online video advertising. Read More...
View articleFour personal examples of companies that listened to their customers and ones that didn't – and how that affected the relationship. Read More...
View articleThe company hopes to increase the time people spend on the site by making it easier to view photos and videos. Read More...
View articleWomen's designer clothing brand and novelties e-tailer each launch 'Places' campaigns for Facebook users who check in. Are geo-social floodgates about...
View articleA New York-based comedian has turned his affection for HBO's "Eastbound & Down" into a Twitter audience that dwarfs those of major brands. In a ClickZ...
View articleOver-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...
View articleTraffic to Twitter from mobile devices has grown by 62 percent since April, according to the social network. Read More...
View articleHospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...
View articleAdvertisers can measure social endorsements in their Facebook ads, and the impact all those "likes" have on click-through rate. Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
View articleUnderstanding the quality of your followers is just as important as knowing how many you have. Read More...
View articleSites such as Facebook and Twitter are attracting larger, more frequent audiences among U.S. users aged 50 and over. Read More...
View articleThe social network experienced huge growth in India and Mexico in the 12 months ending July. Read More...
View articleFour-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform. Read More...
View articleIntrepid is a 40-person firm with offices in Seattle and London. Read More...
View articlePing will live within iTunes and allow users to "follow" artists and each other. Read More...
View articleAn in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss'...
View articleThe social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. Read More...
View articleTwo parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.c...
View articleThe movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort? Read More...
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