How research, strategy, engagement, and measurement can help you build a sturdy foundation for your social media marketing plan. Read More...
View articleCPG giant's Pantene brand is piloting a shopping app that allows product orders on the social site, while employing new eStore platform. Read More...
View articleThe fall of MySpace. The rise of Twitter. Here is a look at the changes the past year has brought for social media. Read More...
View articleDaily deals marketer will nearly triple number of cities it services while going from 300 to 900 employees. Read More...
View articleB2B companies are using social technologies in innovative and business-building ways. Consider these examples. Read More...
View articleKeep in mind: influencers within a community differ than others. Here's what you must keep in mind before reaching out to influencers. Read More...
View articleA look at the similar patterns of how companies are treating social media as they did when search engines started to appear. Read More...
View articleWhat is blooming in social Web analytics? A look at the SAS Global Forum brings some insight. Read More...
View articleWhen promoting valuable social media content designed to be shared with communities, seeding it out first to your e-mail list can be one of the best w...
View articleAre your social media marketing efforts paralyzed? Consider these four steps. Read More...
View articleA ClickZ review shows that one advertiser's copy mentions users' age while another mentions their city in an apparent violation of the social network'...
View articleYour job as a marketer extends across the entire organization. Consider these examples. Read More...
View articleDove, Toyota, and Teleflora are deep into CRM on Facebook, dedicating staffers to the social site. Read More...
View articleHow your company's PR, HR, IT, customer service, and search marketing teams can help your social media efforts succeed. Read More...
View articleWho are the top social media thought leaders? It's your turn to decide. Cast your vote on Facebook. Read More...
View articleWhat does "social CRM" really mean and what can it offer you? Here are some ways to use it to your advantage. Read More...
View articleLearn from Nestlé's social media marketing faux pas. Read More...
View articleLook for these trends to affect social media marketing in coming months. Read More...
View articleRespect your audience and get involved in the activities that they enjoy. These companies did. Read More...
View articleTake the time to understand the right kind of "field of dreams" to build for your target audience. Read More...
View articleTennis star heads up design contest, while posting for the brand on Facebook and Twitter. Read More...
View articleThe top questions asked by people, corporations, and the media - and some answers that should help you with your social media strategy. Read More...
View articleIf you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applicat...
View articleTwitter and iPhone integrations support the MTV reality show's surging popularity. Read More...
View articleSocial media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Read More...
View articleTwenty social media marketing gurus who deserve your attention. Read More...
View articleAs the social Web continues to impact the business world, it's time to reconsider business design. Read More...
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