Hotels want travelers to book at their own Web sites. Best rate guarantees and incentives entice users from aggregator sites. Read More...
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View articleTracking demographics at the post-campaign level can provide meaningful data. Read More...
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View articleA new monthly feature: the top online advertisers by expenditure. Read More...
View articleWhat's worse for advertisers than cookie deletion? Compounding the problem with cookie rejection. Read More...
View articleOver 1 billion streaming video ads and sponsorships are served each month. Read More...
View articlePolitical bloggers emerged as a 'Fifth Estate' during the 2004 presidential elections. Read More...
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View articleMarketers cite deliverability and tracking as the biggest e-mail obstacles. Read More...
View articleRobust traffic growth to tax sites this season outpaced U.S. Internet population growth. Read More...
View articleNewspaper sites get lion's share, but broadcasters are narrowing the gap. Read More...
View articleAs the sector burgeons, frequency controls are necessary to maintain effectiveness. Read More...
View articleAmericans pessimistic about government's ability to curb illegal file sharing. Read More...
View articlePeople turned to Web as a primary political news source during election year. Read More...
View articleIncrease in interactive advertising budgets comes at the expense of broadcast and print spending. Read More...
View articleOne of four Internet users watch online video at least once a week. Read More...
View articleSearch will account for the largest portion of the sector, which also includes Internet yellow pages (IYP) and wireless directories. Read More...
View articleWhat happens to traffic and conversions when a site achieves a high Google ranking? Read More...
View articleThe forecast calls for more integrated multichannel ad campaigns. Read More...
View articleLeading spending categories include general merchandise, financial services, and healthcare. Read More...
View articleMajority of consumers express conflicted reactions to e-mail marketing. Read More...
View articleConsumers blame vendors, ISPs... and themselves. Read More...
View articleCartons and consumer products cited as key growth verticals. Read More...
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