With eMarketer estimating the spending on e-mail marketing at $4.6 billion by 2003, Jupiter sees a golden opportunity for mail providers such as ISPs ...
View articleAs companies begin to see Internet advertising and promotions as part of the bigger marketing picture, traditional US companies will spend $63 billion...
View articleDecember of 2000 was the best month to date for Internet advertising in terms of the number of impressions, according to AdRelevance. Meanwhile, marke...
View articleThe online ad industry has released numbers documenting the much-touted, third-quarter revenue slowdown, as the Internet Advertising Bureau released r...
View articleThe primary reason for advertising online has shifted away from sales generation to Web site traffic building and brand awareness, according to a repo...
View articleConsumers are willing to participate in online promotional programs even it means giving up some personal information, according to a survey by PROMO ...
View articleInternet retailers have started their holiday ad campaigns a little later than they did last year, and they've cut back on expensive TV and radio ads ...
View articleWith B2C e-commerce sites fading faster than a '70s clothing fad, Andersen Consulting and Online Insight conducted a study to examine how best to mark...
View articleExpect fewer dot-com television ads as online retailers focus on profitability. Read More...
View articleThe number of new companies advertising online has more than doubled since January -- growing by 157percent over the past ten months, according to AdR...
View articlePeople who recently saw an online advertisement have a dramatically higher propensity to purchase or register at the advertiser's site, according to a...
View articleAs click-throughs hover below 1 percent and Internet marketers debate the branding effect of banners, research by AdRelevance has learned that the maj...
View articleAlthough 80 percent of advertisers use the full banner in online campaigns, other ad formats account for a majority of impressions and garner far grea...
View articleOnline marketing budgets are up, as some of the biggest names in retailing set to do battle for the 55 million consumers who will use the Internet to ...
View articleThe latest IAB Internet Ad Revenue Report found that the US market surpassed $2 billion in revenues in the second quarter of 2000, and found very litt...
View articleTargeting kids has always been a challenge to marketers. According to AdRelevance, online advertisers are shifting their focus toward families, and aw...
View articleTraditional companies may be paying more attention to online advertising, but they have long way to go to equal dot-com advertisers when it comes to a...
View articleA new study points out that advertising on free ISPs has intrinsicadvantages as wellas distinct drawbacks. Read More...
View articleMore than 7,000 new banner ads appear online every week, but their life span compares with that of many insects. Rare is the banner that sees two mont...
View articleOnline advertising revenue is expected to reach $16.5 billion by 2005, according to research by Jupiter Communications, but the rapid growth will, und...
View articleIt may have an image problem (no pun intended), but for all of its bad press, the 468 x 60 banner remains far and away the most popular advertising fo...
View articleInternet advertising revenues for the first quarter of 2000 approached $2 billion, according to a report by the IAB and PricewaterhouseCoopers. Read M...
View articleBusinesses will spend more than $13 billion to promote their Web businesses in the year 2000, according to a report by ActivMedia Research, that found...
View articleThe top 25 Web sites in the UK received an estimated $42 million in advertising revenue for a total of roughly 1 billion impressions in June, accordin...
View articleOnline advertising by Internet-only retailers has a positive impact when it comes to increasing quality visits to shopping sites, according to report ...
View articleSpending on Internet advertising has increased 54 percent from January to June of 2000, from $818,543,000 to $1,263,815,400, according to AdZone Inter...
View articleThere is no consistent correlation between ad spending and "top of mind" brand awareness for Internet companies, according to a survey conducted by Gr...
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