Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Read More...
View articlePublishers no longer face the disappearance of wireless telco ad budgets. Read More...
View articleA look at 2011's buzziest product-oriented queries. Read More...
View articleFord is among the brands running cross-media campaigns through AT&T's AdWorks network. Read More...
View articleThe newly MRC-accredited ratings uses Facebook data to determine audience ages and gender. Read More...
View articleAd prices on the social network continue to rise. Read More...
View articleGlobal digital ad investment will reach $100 billion by 2012, GroupM predicts. Read More...
View articleGoogle's network tops this list of the largest online ad sellers, ranked by reach. Read More...
View articleAd measurement standards principles look ahead to cross-platform and back to GRPs. Read More...
View articleNielsen accuses rival of violating intellectual property related to online measurement. Read More...
View articleBorrell Associates finds more than half of small businesses will increase digital spending this year. Read More...
View articleAn ad blocking Firefox plug-in has been downloaded over 100 million times, but actual use is much lower than that. Read More...
View articleA system glitch intermittently blinded the measurement firm to user sessions on Web pages with very long URLs. Read More...
View articleCall metrics will accurately track calls in search ad campaigns, search giant says. Read More...
View articleYahoo's network reaches more U.S. users than any other, according to comScore. Read More...
View articleFirst six months of 2010 suggest a return to health for the online advertising market, according to IAB report. Read More...
View articlePurchase will provide data sources, video measurement technology, and extend comScore's European footprint. Read More...
View articleThe long-form video content site lost viewers in June, but is serving over double the amount of ads as its competitors. Read More...
View articleThe top search terms by search volume, according to data by Hitwise. Read More...
View articleU.K. searches for the beer brand grew 25 percent week-over-week for the seven days ending June 19. Read More...
View articleMajority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests. Read More...
View articleResearch also finds repurposed TV spots perform better than tailored online ad creative. Read More...
View articleWeb ads were particularly influential on entertainment, CPG and food related purchases, according to a Burst Media study. Read More...
View articleInternet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow. Read More...
View articleSpend on display media for Bing almost doubled month-over-month, according to Kantar Media. Read More...
View articleEighty percent of users claim they do not click on online ads. Read More...
View articleAndroid grows portion of U.S. smartphone ad requests as iPhone share shrinks. Read More...
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