Cotton Makes Social Interaction the Fabric of Its Brand
Data insights

Cotton Makes Social Interaction the Fabric of Its Brand

16y Lisa Lacy

Cotton Makes Social Interaction the Fabric of Its ...

A new site and Facebook page aim to boost communication with consumers. Read More...

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New Comscore Methodology Reduces Search Market Share for Microsoft and Yahoo
Data insights

New Comscore Methodology Reduces Search Market Share for Microsoft and Yaho...

16y Jack Marshall

New Comscore Methodology Reduces Search Market Sha...

Microsoft and Yahoo's combined search share drops over four percentage points under new measurement approach. Read More...

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Mobile Ad Firms Capitalize on iAd Delays
Data insights

Mobile Ad Firms Capitalize on iAd Delays

16y Jack Marshall

Mobile Ad Firms Capitalize on iAd Delays

Boosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns. Read More...

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Marin Software Looks Beyond Search
Data insights

Marin Software Looks Beyond Search

16y Susan Kuchinskas

Marin Software Looks Beyond Search

Search campaign platform integrates with Facebook and other channels. Read More...

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Online Video Continues to Grow Among U.S. Users
Data insights

Online Video Continues to Grow Among U.S. Users

16y Jack Marshall

Online Video Continues to Grow Among U.S. Users

Google and Yahoo sites grow unique audience and minutes per viewer in July. Read More...

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Yahoo Launches Ad-Supported Soccer Highlights in U.K.
Data insights

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

16y Jack Marshall

Yahoo Launches Ad-Supported Soccer Highlights in U...

Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...

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Digital Comics Show Potential As Ad Platform
Data insights

Digital Comics Show Potential As Ad Platform

16y David Ward

Digital Comics Show Potential As Ad Platform

ComiXology recently ran its first ad on its iPhone/iPad application. Read More...

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U.S. Broadband Adoption Thrives Among African Americans, Slows Overall
Audience

U.S. Broadband Adoption Thrives Among African Americans, Slows Overall

16y Jack Marshall

U.S. Broadband Adoption Thrives Among African Amer...

According to Pew, broadband growth among all American adults slowed, but grew 22 percent among African-Americans. Read More...

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Top 10 U.S. Search Terms by Category, July 2010
Data insights

Top 10 U.S. Search Terms by Category, July 2010

16y Jack Marshall

Top 10 U.S. Search Terms by Category, July 2010

The top search terms by search volume, according to data by Hitwise. Read More...

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Magnetic Brings Search Retargeting to Online Video Ads
Data insights

Magnetic Brings Search Retargeting to Online Video Ads

16y Jack Marshall

Magnetic Brings Search Retargeting to Online Video...

Search retargeting firm will make its data available through online video ad networks such as BrightRoll and others. Read More...

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China Trumps U.S. in Mobile Internet, App Use
Audience

China Trumps U.S. in Mobile Internet, App Use

16y Jack Marshall

China Trumps U.S. in Mobile Internet, App Use

Mobile Internet and mobile app adoption is higher in China than in the U.S. Read More...

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Social Site Use Up 43 Percent in a Year in U.S.
Audience

Social Site Use Up 43 Percent in a Year in U.S.

16y Jack Marshall

Social Site Use Up 43 Percent in a Year in U.S.

E-mail and instant messaging lost out to social networks, as users spent far more time on sites like Facebook and Twitter. Read More...

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Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC
Data insights

Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC

16y Jack Marshall

Microsoft to Contest Google/Yahoo Search Deal to J...

Company says alliance is more harmful to competition than proposed 2008 deal. Read More...

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Best Buy Hits Snag With 'Despicable Me' Mobile App
Data insights

Best Buy Hits Snag With 'Despicable Me' Mobile App

16y Lisa Lacy

Best Buy Hits Snag With 'Despicable Me' Mobile App

Some users have complained the experience doesn't work. Read More...

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U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption
Audience

U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption

16y Jack Marshall

U.S. Hispanic Users Lag Behind non-Hispanics in In...

Internet use among foreign-born Latinos lags U.S.-born. Read More...

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New Ripple6 Units Put Social Conversations in Display Ads
Data insights

New Ripple6 Units Put Social Conversations in Display Ads

16y Douglas Quenqua

New Ripple6 Units Put Social Conversations in Disp...

Second company this week to debut a display product incorporating social media content. Read More...

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L'Oreal Sponsors Beauty Channel on YouTube
Data insights

L'Oreal Sponsors Beauty Channel on YouTube

16y Lisa Lacy

L'Oreal Sponsors Beauty Channel on YouTube

"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. Read More...

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StrongMail Rolls Up Social Media Play
Data insights

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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New Videos Extend 'Ford Fiesta Movement'
Data insights

New Videos Extend 'Ford Fiesta Movement'

16y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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Less Facebook Time for U.S. Users in June
Data insights

Less Facebook Time for U.S. Users in June

16y Jack Marshall

Less Facebook Time for U.S. Users in June

Despite a drop in time spent with the site, Facebook's unique audience continues to grow. Read More...

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American Express Sponsors Live Concert Series With Vevo and YouTube
Data insights

American Express Sponsors Live Concert Series With Vevo and YouTube

16y Jack Marshall

American Express Sponsors Live Concert Series With...

Label-owned music video site uses industry ties to create exclusive branded performances Read More...

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Paid Search Prices for Auto Advertisers Up in June
Data insights

Paid Search Prices for Auto Advertisers Up in June

16y Jack Marshall

Paid Search Prices for Auto Advertisers Up in June

Automotive advertisers increased their spending on paid search ads by 13 percent in May. Read More...

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Hulu Loses Viewers, but Serves Most Video Ads in June
Ad Industry Metrics

Hulu Loses Viewers, but Serves Most Video Ads in June

16y Jack Marshall

Hulu Loses Viewers, but Serves Most Video Ads in J...

The long-form video content site lost viewers in June, but is serving over double the amount of ads as its competitors. Read More...

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Old Spice Campaign Generated 35 Million Video Views in Seven Days
Data insights

Old Spice Campaign Generated 35 Million Video Views in Seven Days

16y Jack Marshall

Old Spice Campaign Generated 35 Million Video View...

A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Read More...

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W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage
Data insights

W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage

16y Jack Marshall

W+K Team Slaves Away in Portland Crafting Old Spic...

Old Spice is fourth most subscribed YouTube "sponsors" channel. Read More...

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Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition
Data insights

Meredith Expands Mobile Marketing Offering with Hyperfactory Acquisition

16y Jack Marshall

Meredith Expands Mobile Marketing Offering with Hy...

Meredith to capitalize on mobile marketing growth. Read More...

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John Mayer's LeBron Spoof Satisfies Fans' Growing Content Cravings
Data insights

John Mayer's LeBron Spoof Satisfies Fans' Growing Content Cravings

16y Kate Kaye

John Mayer's LeBron Spoof Satisfies Fans' Growing ...

Mayer video signals broader trend in non-music web content among artists. Read More...

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