A new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleIndustry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pu...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleNielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleThe report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...
View articleAbout 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Read More...
View articleBrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...
View articleAbout 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...
View articleApproximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Read More...
View articleA recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...
View articleIAB reports that digital ad revenue has scored all-time highs two years running. Read More...
View articleThe Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...
View articleAnnual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...
View articleGroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Read More...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleAbout 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...
View articleThe study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Read M...
View articleThe MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Read More...
View articleA recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Read More...
View articleAround 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Read More...
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