Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Read Mo...
View articleBe careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...
View articleMany social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...
View articleIn your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...
View articleYou need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...
View articleIt's time to understand how the various data are going to help support your various marketing objectives. Read More...
View articleHow can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...
View articleFrom social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Read More...
View articleDo not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Read More...
View articleMaking conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees a...
View articleForecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertaint...
View articleWhat would the possibilities be if you could show two entirely different ads based on vantage point? Read More...
View articleHow the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-in...
View articleTidy up your website and marketing efforts with these tips. Read More...
View articleHow Restoration Hardware is killing trees...and its customer service at the same time. Read More...
View articleHow did the San Diego Union-Tribune become a double-digit profitable newspaper? Read More...
View articleFor you to achieve your goals, visitors must first achieve theirs. Read More...
View articleThe new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across every...
View articleWhile the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to...
View articleWe can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a...
View articleTo change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...
View articleWhen there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Read Mor...
View articleResearch for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...
View articleBusinesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or...
View articleWhen different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for con...
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