Being able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Read More...
View articleIn many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Read More...
View articleIf you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up f...
View articleAs we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to sl...
View articleContent is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. R...
View articleDon't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...
View articleConsidering these three things before deciding on a marketing automation provider can help you make a more informed decision. Read More...
View articleDeveloping a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...
View articleIt's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper informati...
View articleThe last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Read ...
View articleThe portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...
View articleChief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best alig...
View articleMany marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple?...
View articleConnect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" yo...
View articleMarketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...
View articleLead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...
View articleAlignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...
View articleA look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...
View articleWhen used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...
View articleAs the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...
View articleUsing marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...
View articleIn this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Read More...
View articleSales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...
View articleEven though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...
View articleBy conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...
View articleScoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on...
View articleThe insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Read More...
View article