The true potential of email marketing lies in targeting specific products and services to your existing customer base -- consumers who already know yo...
View articleAfter talking the talk, it was time for Debbie to walk the walk and launch a newsletter. And when it’s your dollar you’re spending, every bump in the ...
View articleA survey of Internet users by Gallup found that e-mail remains the No. 1 activity for people online, with more than half saying saying e-mail is their...
View articleEmail is an excellent tool, but you can damage your company’s reputation and customer relationships with the click of a button. Jackie cautions do-it-...
View articleFor a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...
View articleLast time, Heidi asked for readers’ opinions about an email marketing message -- and about 70 or so of you responded. Now she shares a few of the resp...
View articleEpsilon Interactive provides e-mail communications services aimed at retaining new and loyal customers longer and increasing ROI. Read More...
View articleAlthough the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together...
View articleUpfront strategy is essential to starting campaigns off on the right foot. Rather than offer a one-size-fits-all approach to email marketing, Brady of...
View articleAside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...
View articleThe Grinch may have captured the minds of holiday shoppers and marketers last year, but this holiday season holds great promise for those smart compan...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleUsually, it’s Heidi who has her hands full happily heaping words onto a page, but she’s now asking you to join her in critiquing a "campaign." So it’s...
View articleDo you want killer content? Well, if you want killer content (it’s OK to repeat yourself), here’s a tip: You have to package it cleverly. The competit...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleFor a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore. Read More...
View articleIf your e-newsletter isn't consistently engaging, relevant, and so useful that your readers want to print it out or pass it on to their colleagues, yo...
View articleIf you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far...
View articleSure, growing your business is good. More customers, more revenue -- everybody’s happy, right? But you know it’s rarely a smooth growth curve. Along w...
View articleFancy (and expensive) technology isn't always the answer, especially these days. The challenge now is use the Internet and the Web to save or make mon...
View articleDevelop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...
View articleYahoo! Groups is a free e-mail group service that allows users to easily create and join e-mail groups. Read More...
View articleCost-effective multi-channel messaging tactics work. In the end, though, they are tools that each marketer will have to decide how to employ. They mus...
View articleUsing email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you...
View articleWhy not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleWine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state li...
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