English speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
View articleYou've got scads of names in your database. Multiple newsletters that promote your brand and products. Proven success in sending out offers to your ma...
View articleBanners have their place in the marketer's toolbox, as does email. Using either alone, you can get the job done. But why settle for solid when you can...
View articleNever drive angry -- you already know that. Well, getting angry on the information superhighway is a risky business, too. If you lose your temper and ...
View articleLook before you leap -- especially if what you're leaping is a big, big pond and you're not quite sure what's on the other side. The founder of one of...
View articleBuilding a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...
View articleDivert it, filter it, quarantine it, duck it. Still spam gets through. How to can it? Maybe it's time to charge for it. Read More...
View articleFor every action, there is an equal and opposite reaction. It's a basic principle of physics. Here's another fundamental truth: For every email prospe...
View articlePermission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleWhere's the future of e-wireless? Though some would put their money on Asia, Europe could well become the leader of this revolution. Here's why. Read ...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
View articleIf you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...
View articleSo HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...
View articleSo you lost your dot-com job. What to do now? Well, once you get tired of wringing your hands and the baristas won't float you any more half-caf caram...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleHeidi's inbox was filled to overflowing this past week. Why did so many write in? To weigh in on a topic of central concern to email marketers: what e...
View articleRunning a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...
View articleHow is working in new digital media like running naked in the dark? You know what you're doing (or think you do), but not many others do. Bruno's here...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleIf you're in the IT business, you know what the market slowdown has meant: Cool technologies are just sitting around collecting dust. But there are cu...
View articleHTML email, we know, gives a better response than text email. But we also know that not all email clients are built alike. Do you know how well your a...
View articleUndeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...
View articleWant to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View article