Customer service is not just a cost of doing business. It should set your business apart. Listen to your customers, record their interactions, and mak...
View articleHere's one way to create a powerful email marketing program: Consolidate your databases and tie your referral program into that database. It's cost ef...
View articleHow do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use th...
View articleReaders from all over the world responded to Debbie's column on email addiction. Here are their stories, some remedies, and Debbie's tips for dealing ...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleEmail marketing is based on sound concepts from the disciplines of direct marketing and customer relationship management. But where do you draw the li...
View articleIf you're like a lot of other email marketers, you send out HTML messages. You labor over the offer, the content, the graphics, the format... but have...
View articleEmail: It's been called the killer app of online marketing. Sometimes Debbie thinks it's killing her -- she's just gotta check it all the time. And sh...
View articleWhat does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word...
View articleGet relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...
View articleE-mail, in its various incarnations from wireless to Webmail, has becoming a worldwide communications tool. For the first time in the history of the e...
View articleThe hype vacuum: You can feel it in the air, in the email ether. What was once widely present is now weirdly absent. So where's the next killer app wh...
View articleIn viewing the big picture, sometimes a detail or two can get overlooked. Take your email marketing strategy: By changing just one or two things, coul...
View articleReporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...
View articleThinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...
View articleShe threw down the gauntlet, and ClickZ readers rose to the challenge. And what exactly was the challenge at hand? How to apply offline momentum-build...
View articleJust when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...
View articleWe know how valuable personalization is. Or do we? It is, after all, only one part of the whole picture. Take a little test to see if you can predict ...
View articleMuch has been made of the kinship between email marketing and direct mail. But look at the bigger picture and something else emerges: Email marketing ...
View articleWhere is email marketing at in the U.K.? Laurel decided to find out... with the help of some big guns, seven in all. Each is experienced and knowledge...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleWho are 'they'? 'They' are those able to divine your email address no matter how carefully you guard it. 'They' are ubiquitous, indefatigable, relentl...
View articleThe beauty of e-marketing is that it can stretch a small budget into impressive results. And then there's the trackability. Here's a case in point. Re...
View articleAdding a viral component to an email marketing campaign can really boost response rates. But it can also create some major problems. Brady's here with...
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