What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Read More...
View articleWhat was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Read More...
View articleOne faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Read More...
View articleEmail is no longer just about sending messages - it's about its future as a digital connective tissue. Read More...
View articleAgent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...
View articleHow far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Read More...
View articleIt's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleIn order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...
View articleThose who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year the...
View articleAs you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...
View articleAs we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...
View articleLiving Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...
View articleThat text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...
View articleAs we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...
View articleAlthough it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...
View articleA look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleHere are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...
View articleTJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
View articleMajor brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...
View articleMarketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...
View articleThe holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...
View articleIn the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...
View articleDuring the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...
View articleEmail newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...
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