The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive wa...
View articleData is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will c...
View articleNeed to improve your email marketing program's performance? Part one in a two-part series. Read More...
View articleThree steps to building your email lists without jeopardizing your list quality or sender reputation. Read More...
View articleIf you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Read More...
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View articleStreamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasan...
View articleA conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful ca...
View articleMake sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Read More...
View articleFive ways to get your unsubscribe rates to go back to normal. Read More
View articleAs we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on ...
View articleRespected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to...
View articleThe morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. ...
View articleDon't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Read More...
View articleClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why E...
View articleWhy email has changed…and must continue to do so. Read More
View articleThe next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...
View articleThe bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Read More...
View articleFive behaviors that can lead to digital hoarding and how you can overcome them. Read More...
View articleClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Read M...
View articleHow will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...
View articleA conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Re...
View articleWe need to first have a solid understanding of who our audience is and then decide how to treat them. Read More...
View articleIf we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?...
View articleChanging user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguish...
View articleIt's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Read More...
View articleStay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Read More...
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