Email Marketing for Local Business
Email

Email Marketing for Local Business

13y David Daniels

Email Marketing for Local Business

Tactics to drive a digital future at the check-out counter. Read More...

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The Problem With Mobile Marketing?
Email

The Problem With Mobile Marketing?

13y Derek Harding

The Problem With Mobile Marketing?

You're thinking about "mobile." Read More

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Is Big Data the New Email Marketing Catchphrase?
Advanced Email Marketing

Is Big Data the New Email Marketing Catchphrase?

13y Kara Trivunovic

Is Big Data the New Email Marketing Catchphrase?

For email marketers, where there is big data there is relevance. Read More...

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How to Create a Template to Track Key Email Marketing Metrics
Email

How to Create a Template to Track Key Email Marketing Metrics

13y Jeanne Jennings

How to Create a Template to Track Key Email Market...

Don't overwhelm senior executives with too much information in your daily and weekly reports. Read More...

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Email Marketing Trends to Watch in 2013
Email

Email Marketing Trends to Watch in 2013

13y Mike Hotz

Email Marketing Trends to Watch in 2013

Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Read...

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Remailing and Segmentation Strategies for the Holidays
B2C Email Marketing

Remailing and Segmentation Strategies for the Holidays

13y Jim Davidson

Remailing and Segmentation Strategies for the Holi...

Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Read More...

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Consumer Email Behavior: Using Images in Email Marketing
Email

Consumer Email Behavior: Using Images in Email Marketing

13y David Daniels

Consumer Email Behavior: Using Images in Email Mar...

A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render co...

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How to Optimize Your B2B Email Campaigns
Email

How to Optimize Your B2B Email Campaigns

13y Simms Jenkins

How to Optimize Your B2B Email Campaigns

Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Read More...

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Mobile + E-Commerce = Love Story
Asia

Mobile + E-Commerce = Love Story

13y Ohad Hecht

Mobile + E-Commerce = Love Story

Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Read More...

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Good Morning Email Deals!
Advanced Email Marketing

Good Morning Email Deals!

13y Kara Trivunovic

Good Morning Email Deals!

Three steps for getting conversions off to an early start. Read More...

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2012 Has Foretold a Lot About Email, but There's More to Come
Email

2012 Has Foretold a Lot About Email, but There's More to Come

13y Mike Hotz

2012 Has Foretold a Lot About Email, but There's M...

A look back at the past year's email scene and what the implications will be for your email program next year. Read More...

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Email Marketing Is No Stranger to Big Data
Advanced Email Marketing

Email Marketing Is No Stranger to Big Data

13y Justin Williams

Email Marketing Is No Stranger to Big Data

If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Read More...

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Reach More Consumers With a Welcome Series
Email

Reach More Consumers With a Welcome Series

13y Jeanne Jennings

Reach More Consumers With a Welcome Series

The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to ta...

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How 'Triggers' and 'Service' Boost Your Email Marketing Results
Asia

How 'Triggers' and 'Service' Boost Your Email Marketing Results

13y Jonas Blanck

How 'Triggers' and 'Service' Boost Your Email Mark...

To boost results, think in terms of service, not just promos. Here's how. Read More...

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It's All About the Audience
Email

It's All About the Audience

13y Derek Harding

It's All About the Audience

Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Read More...

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It's Really Beginning to Look a Lot Like Christmas…
B2C Email Marketing

It's Really Beginning to Look a Lot Like Christmas…

13y Jim Davidson

It's Really Beginning to Look a Lot Like Christmas...

A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Read More...

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Big Data, Email, and the Presidential Election
Analytics

Big Data, Email, and the Presidential Election

13y Ohad Hecht

Big Data, Email, and the Presidential Election

Consider this step-by-step approach to develop a metric-driven email campaign. Read More...

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Email Acquisition Tactics - Fair Game or Dirty Business?
Email

Email Acquisition Tactics - Fair Game or Dirty Business?

13y Simms Jenkins

Email Acquisition Tactics - Fair Game or Dirty Bus...

Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Read More...

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Why Checkboxes Should Be Your BFF
Email

Why Checkboxes Should Be Your BFF

13y Christine Doré

Why Checkboxes Should Be Your BFF

Don't get sucked into the notion that list growth is the absolute highest priority. Read More...

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Learning From 'The Break-Up': 4 Steps to Better Customer Relationships
Advanced Email Marketing

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

13y Kara Trivunovic

Learning From 'The Break-Up': 4 Steps to Better Cu...

If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Read More...

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Everything New Is Old Again
Email

Everything New Is Old Again

13y Dave Hendricks

Everything New Is Old Again

AOL looks to be number one in email again with its new webmail client Alto. Read More...

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Exploring the Effectiveness of Email Acquisition Tactics
Email

Exploring the Effectiveness of Email Acquisition Tactics

13y David Daniels

Exploring the Effectiveness of Email Acquisition T...

Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Read More...

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Is It Ever Time to Say Goodbye to Your Email Subscribers?
Advanced Email Marketing

Is It Ever Time to Say Goodbye to Your Email Subscribers?

13y Tal Nathan

Is It Ever Time to Say Goodbye to Your Email Subsc...

Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention....

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Like Any Good Story
Email

Like Any Good Story

13y Derek Harding

Like Any Good Story

To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. R...

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5 Ways to Level the Mobile Playing Field
B2C Email Marketing

5 Ways to Level the Mobile Playing Field

14y Jim Davidson

5 Ways to Level the Mobile Playing Field

A complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...

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Connecting Marketing in Indianapolis
Email

Connecting Marketing in Indianapolis

14y David Daniels

Connecting Marketing in Indianapolis

Thoughts on moments and lessons learned from one of the largest global marketing events. Read More...

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5 Tips to Empower Your Email Marketing
Conference Coverage

5 Tips to Empower Your Email Marketing

14y Sundeep Kapur

5 Tips to Empower Your Email Marketing

Driving maximum engagement with your consumers with compelling subject lines and eye-catching design. Read More...

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