As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Read More...
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View articleWhen you start sending spam's legitimate cousin, bacon emails, you're out of the fire and into the frying pan. Read More...
View articleEmail marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship. Read Mor...
View articleLearn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Read More...
View articleUsing an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some securit...
View articleLimited tools are free for emailers with less than 500 addresses. Read More...
View articleAs ESPs are getting breached, it's time to ask who is to blame and what are the real issues here? Read More...
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View articleA look at how email has inspired the initiation of other digital vehicles. Read More...
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View articleHackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...
View articleTake a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or...
View articleBreach potentially affects millions of email addresses, the BBC reports. Read More...
View articleEnsure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Read More...
View articleCustomers will tell you a lot about themselves if they believe it is worth the value of your proposition. Read More...
View articleChina's email practices and policies are constantly evolving; here are three you shouldn't ignore. Read More...
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View articleHow to elevate your e-mail efforts within your demand generation program. Read More...
View articleConsider these five factors to craft a subject line so your email marketing gets read. Read More...
View articleWith Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore. Read More...
View articleDiscussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Read ...
View articlePros and cons of using a single vendor for e-mail and mobile marketing. Read More...
View articleA look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Read More...
View articleEven if you're a marketer from traditional sectors, here are three ways to grow your youth segment online. Read More...
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