A bid to grab and retain more small business customers with consulting services. Read More...
View articleFrozen treats retailer has plugged loyalty program into Foursquare, Facebook, and Twitter, while enabling coupon sharing in activity streams. Read Mor...
View articleMcDonald's reportedly gets first dibs on Facebook's geo-social advertising platform. Will the Web giant put a halt to Foursquare or simply cause it to...
View articleGeo-social company hopes to increase brand awareness via the social media giant. Do the two brands 'Like' each other now? Read More...
View articleOffice supplies retailer has created full-fledged social media customer service channel since late last year. It's using tweets for sales, merchandisi...
View articlePre-roll video has been undergoing some changes, resulting in a more attractive format and one that offers a more interesting ad experience. Here are ...
View articleLeads $23 million investment in Invidi Technologies, which is focused on addressable TV ads. Read More...
View articleUpset users have yet to mobilize negative sentiment about new data-sharing policies into mass action, affording Facebook more time to stand ground. Co...
View articleIncreased investments suggest continued return to health for the sectors. Read More...
View articleAn early version of a long-promised comprehensive privacy bill should have online advertisers dancing in the streets, as privacy advocates shudder. Re...
View articleConsorte's Bay Area office will become the sixth branch of AudienceScience. Read More...
View articleNew research finds Twitter users are more likely than members of other social networks to talk to brands and are less averse to advertising. Read More...
View articleNielsen's video audience measurement capabilities grow with acquisition of GlanceGuide. Read More...
View articleRegulators reportedly concerned with plans to ban third-party ads in applications on mobile devices. Read More...
View articleAt IAB forum, investment banker says the online display ad sector cannot support scores of specialized vendors that have been infused with $2.5 billio...
View articleReaching a niche audience may be more effective than a broad-based one. Consider these two examples. Read More...
View articleInternet media and ad technology firms will be briefed on a much-anticipated online privacy bill. Read More...
View articleThe social site says available inventory will go unchanged, while marketers believe there's more going on than meets the eye. Read More...
View articleFormer VivaKi EVP joins San Francisco-based startup to advise clients on investment strategies. Read More...
View articleApple wants to end the Flash era, with regard to mobile anyway. For agency CEOs, that's no problem. Read More...
View articleVideo games site IGN.com and ABCNews.com are reporting big upticks in Facebook referrals. Though access to data varies from big brands to small blogge...
View articleAdMob leans towards Android as Apple takes ad opportunities in-house Read More...
View articleAds will be charged at $10 CPM coupled with a $2 click-through. Read More...
View articleCampaign is reminiscent of the intricate online efforts created for comics-inspired films Read More...
View articleThe social site tests a small mailing of decals, while offering establishments a $25 credit for Facebook ads. Is it also a sign that Foursquare is in ...
View articleWPP is developing its own demand-side platform, in addition to a system for navigating the abundance of data-driven ad technologies. Read More...
View articleHow are you preparing for the shift to online grocery buying? Here are some ways you can and things you may have already done to optimize for the shif...
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