LATimes.com yesterday announced it will integrate paid text links - often frowned upon by editorial staffers - into select article pages and blog post...
View articleRevenues fall for display, search, and network sales, as Armstrong tries to lead company into leaner future. Read More...
View articleThe brand has cloaked Levi.com with Facebook-oriented copy and images to push Like buttons, Connect, and other social features. Read More...
View articleThe latest figure to weigh in against the changes hails from The Digital Trust Foundation, a nascent group that has its roots in a lawsuit over Facebo...
View articleCompanies like Efficient Frontier and Magnetic are integrating search data in demand side platforms to help inform display ad activity. Read More...
View articleCompany specializes in video monetization and rights management for cross-channel brand campaigns. Read More...
View articleWhat replacing "Fans" with "Likes" on Facebook means for social media marketers. Read More...
View articleFor sites that integrate with Facebook, public profile information could be a huge boon from both an ad sales and content perspective. Read More...
View articleGoogle certification program now requires agencies to spend just a fraction of what was originally needed to qualify for AdWords certification. Read M...
View articleYesterday, the company reported that search ad sales on Bing propelled that growth. Read More...
View articleMaurice Levy will vacate his post by the end of 2011. Read More...
View articleMove has word of mouth implications for 75 Web sites that will display Facebook user recommendations going forward. Read More...
View articleInteractive features like mood gauges may engage NFL.com viewers more than ever as they watch the draft broadcast. Read More...
View articleIt's time to invite consumers to take part in the advertising experience, in order to increase ad effectiveness and brand acceptance, and eliminate th...
View articleIntegration is part of new product reviews program at Google. Read More...
View articleChanges could prevent mobile ad networks selling into iPhone and iPad applications. Read More...
View articleSo-called "likers" at the social site may represent less qualified leads for brands, agencies say. Read More...
View articleFlat $25 monthly fee gets business owners a visually grabbing icon on Google Maps and geographic search results. Program will roll out to 10 markets i...
View articleQuarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal. Read More...
View articleJoint report shows that paid ads perform better when combined with organic mentions in the news feeds. Read More...
View articleSocial couponing firm's key digital channels - search, Facebook ads, and affiliates - may see more business from the brand. Read More...
View articleA look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? R...
View articleThe social site denies Financial Times' story that said behavioral targeting options will be announced this week. Read More...
View articleAdvertising.com Ad Desk aims to give advertisers and agencies more control over campaigns. Some say it will bring more agency dollars. Read More...
View articleAdknowledge will examine user behavior to integrate currency offers with banner ads. Read More...
View articleReal-time bidding can help marketers manage display advertising campaigns more nimbly. Here's why. Read More...
View articleHowe is credited with negotiating Microsoft's divesture of Razorfish and integrating its ad network units. Read More...
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