Apple will sell and serve the ads itself, with a 60/40 split in favor of app developers. Read More...
View articleUPDATE: Ellenthal will leave the local ad net - co-owned by Gannett, Hearst, Tribune, and The New York Times Company - for a position with an undisclo...
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View articleApplication features Gap-related content and allows purchases. Read More...
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View articleA rising star at Gannett, Saridakis led many of the company's aggressive moves in digital media. Read More...
View articleSenator Herb Kohl joins the growing chorus calling for inspection of Google's proposed AdMob acquisition. Read More...
View articleGlo is the second site to result from Microsoft's deal with BermanBraun, after the celeb site Wonderwall. Read More...
View articleBBMG and Digitas are among agencies using social media platform for research and campaign testing. Read More...
View articleU.K. searches related to online payment service PayPal fell drastically in the two months ending March 31, according to data from Hitwise. Read More...
View articleCompany not in a position to further support the ailing social network. Read More...
View articleIn the wake of lawsuits from small businesses claiming corrupt ad sales practices, local listings site Yelp has discontinued one ad type and will add ...
View articleWe demo and discuss ad experiences in a handful of the top news applications. Read More...
View articleCleveland team has created in-game SMS revenues, while doubling mobile list this season. Read More...
View articleApple's touch-screen tablet theoretically presents more advertising opportunities. For media planners, it presents multiple hurdles. Here's why. Read ...
View articleSponsorships of some iPad apps are running between $75,000 and $300,000. Read More...
View articleNew category may buffer companies' official pages from bizarre third-party fan pages that associate with their brands. Read More...
View articleOver a million dedicated apps were downloaded during the device's first day on the market. Read More...
View articleThe forces reshaping the media landscape and bringing real-time bidding discussions to the forefront have little to do with "real time" anything. Read...
View articleSearches for MySpace continue to dip, losing out to social media competitors. Read More...
View articleBMW is launch sponsor, and local advertisers include Brooklyn Brewery and the tri-state Land Rover dealers. Read More...
View articleHub features signature retail products and selected products from partners. Read More...
View articleChandlee to focus on establishing sales channels in emerging markets. Read More...
View articleSix months after a revamp, the site's heightened focus on food, pop culture, and film content appears to be paying off. Read More...
View articleHow Sprint, CBS, and others tap cross-media marketing opportunities. Read More...
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