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View articleEastman replaces Rosemary Ryan, who left this week along with the 146-year-old agency's chief creative officer. Read More...
View articleMakes site visitor retargeting available to marketers large and small. Read More...
View articleNew research from comScore pokes holes in the theory that people watch TV online primarily to avoid advertising. Read More...
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View articleCase study: Discovery Channel's campaign for its new nature documentary series offers lessons in best practices for media buyers and planners. Read Mo...
View articleUPDATE: The news and opinion site has teamed with Focus Media and Marketing, a marketing sales and consulting firm with strong ties to automotive bran...
View articleOnline tourney sponsor State Farm expects 'make-good' in response to bizarre occurrence. Read More...
View articleMobile ad platform AdMarvel has teamed with Gannett-owned rich media ad firm PointRoll to enable expandable and highly-interactive ads on the iPad. Re...
View articleBrand verification firm links up with AudienceScience, Break Media, MediaMath, and others. Read More...
View articleWith a new set of reports, Google lets advertisers track search ad "assists" and other pre-conversion ad data. Read More...
View articleA Chinese official has denounced Google's move as "totally wrong." Read More...
View articleGet the best of both worlds with contextual ads - exposure for branding and pricing for performance. Read More...
View articleGoogle has begun directing users of its engine in mainland China to its Hong Kong-based service. Read More...
View articleCampaign for nature series uses rich media ads in search and other unique Yahoo executions. Discovery also leveraged Microsoft, NYTImes.com, and other...
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