Alex Sood will replace Jonathan Epstein at the helm, having previously managed the firm's Asian subsidiary. Read More...
View articleDirect-response ad buyers seem aggravated about limits on using gender, age, and location in promos on the social site. Read More...
View articleAverage cost-per-click rates in February for auto, finance, retail, and travel categories. Read More...
View articleHilary Schneider has been along for a bumpy ride since joining Yahoo in '06, and now will fill in for soon-to-depart U.S. ad sales head Joanne Bradfor...
View articleAverage cost-per-click rates in January for auto, finance, retail, and travel categories. Read More...
View articleGoogle Android growth presents mobile marketers with an increasingly viable alternative to Apple's iPhone and iPod touch devices. Read More...
View articleAverage cost-per-click rates in December for auto, finance, retail, and travel categories. Read More...
View articleAverage cost-per-click rates in November for auto, finance, retail, and travel categories. Read More...
View articleSocial media player hopes increased audience attracts more brands and small biz advertisers. Read More...
View articleAverage cost-per-click rates in October for auto, finance, retail, and travel categories. Read More...
View articleYouTube: Viacom hired 18 agencies to upload its own content. Viacom: E-mails prove co-founders played loose with copyrighted video. Read More...
View articleYelp could be slapped with more lawsuits if one former Yelp reviewer who runs the YelpLawsuit.com site has anything to do with it. Read More...
View articleAverage cost-per-click rates in September for auto, finance, retail, and travel categories. Read More...
View articleAverage cost-per-click rates in August for auto, finance, retail, and travel categories. Read More...
View articleDSP technology is all about making more intelligent decisions, so here are some factors to consider. Read More...
View articleDuring a congressional hearing yesterday, the Direct Marketing Association cited concern that increased FTC authority could negatively affect the onli...
View articleGorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media. Read More...
View articleAdvertisers should look no further than e-mail publications that have built a trusted brand and a loyal following. Read More...
View articleGoogle is reviewing a letter allegedly sent from 27 ad partners in China suggesting their businesses may fail if the search giant pulls out from the c...
View articleFollowing the footsteps of analytics firms, e-mail companies like Responsys, StrongMail, and ExactTarget offer products to help marketers manage socia...
View articleIrish eyes may be smiling, but Guinness fans can pose however they want in a new photo-based Facebook promotion. Read More...
View articleWith new ad templates, the goal is to make InVideo ads available to legions of small business advertisers. Read More...
View articleFacebook tops Google in U.S. visits according to Hitwise, but that says little about its position relative to other online firms. Read More...
View articleNew ad type offers closer integration with content. Read More...
View articleWhat are you getting back from your social media efforts? Here are some ways to find out. Read More...
View articlePortal sales vet Joanne Bradford is leaving Yahoo for Demand Media, her third job in less than two years. Read More...
View articleAligns with demand-side platforms to make ad inventory accessible in real-time, a crucial feature for ad exchange buyers. Read More...
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