Rock band U2 has announced that its concert at the Pasadena Rose Bowl in California on Sunday will be streamed live via YouTube Read More...
View articleThirty thousand households requested body wash product samples using their remote controls. Read More...
View articleYahoo may be stemming the loss of revenue and showing growth in key areas. Read More...
View articleDynamic Logic research finds images of people a big success factor in most online campaigns. Read More...
View articleBehavioral targeting firm will use new financing to advance a segmentation service that's geared toward agencies. Read More...
View articleBy the end of 2009, Web sites will no longer be able to pay to be included in organic results. Read More...
View articleJoining the already-assembled team of Ogilvy and branding firm Landor and Associates, Goodby will lead Yahoo's North American branding campaign. Read ...
View articleOpportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Read More...
View articleAn executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Read More...
View articleGoogle Acquisitions Expected To Target Mobile, Display Ads Analysts believe revenue-generating companies are most likely targets Read More...
View articleLetter signed by four holding company CEOs urges speedy end to review of the proposed partnership. Read More...
View articleInternet ad spending is the only channel expected to grow this year. Read More...
View articleIs Google preparing to boost its marketing investment and fight Bing on its own terms? Read More...
View articleMySpace forms new CRO role for MTV's Stirratt; New Hires at Tribal Fusion, Valueclick, and DBG. Read More...
View articleThe auction media model, which helped to drive the explosive growth of search marketing, now comes to online display advertising. Read More...
View articleThe top 10 search terms by search volume and category, from Hitwise. Read More...
View articleLast month, I reported on a campaign targeting Capitol Hill staffers, CNN employees, and staff members of other media companies on Facebook Read More...
View articleYesterday the Interactive Advertising Bureau took a jab at the Federal Trade Commission's revised guidelines on online endorsements Read More...
View articleFord and The National Football League hope to reach Hispanic men and women in the U.S., and are using a variety of digital touch points to do it. Read...
View articleDial Body Wash and CBS drama "Three Rivers" are among those working with publishers to donate some of their ad spend to worthy causes. Read More...
View articleWhat's the best way for political campaigns to attract voters online? It may seem like a no-brainer at this point, but the official campaign Web site ...
View article[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding. Read More...
View articleThe recent alarm about malicious display ads began slowly, but has rapidly gained steam Read More...
View articleAsks the Federal Trade Commission to withdraw its new guidelines for social media endorsements. Read More...
View articleGoogle reported a strong Q3 and reiterated it will aggressively hire and and acquire in the near future. Read More...
View articleBoston Medical Group, the erectile dysfunction treatment service, is taking an integrated media approach to competing with the little blue pill and bi...
View articleMicrosoft Bing's search ad traffic is growing in volume and retaining its value, especially in key verticals. But advertisers still want to see more v...
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