Real-Time Bidding for Display Advertising: A Primer
[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.
[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.
[Sponsored Webinar] There’s a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google’s big push into online display advertising – with the upcoming launch of its ad exchange 2.0 – will prompt many advertisers to reevaluate the current approaches for buying online media.
In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB’s capabilities and advantages.
Specifically, we will address the following key questions:
Presenters:
Sponsor: DataXu
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