Sony Pictures Digital's online marketing campaign for '2012' offers an interesting combination of teaser ads, viral marketing, and traditional motion ...
View articleA little addendum on some big numbers: As a followup to my piece today on differences between online ad reports from TNS, Nielsen, and Interactive Adv...
View articleIn attempts to improve opportunities for advertisers and publishers on the mobile platform, Google is rolling out larger ad units for display on smart...
View articleMicrosoft's Xbox banked on a tried-and-true cross-media approach to spur communal interest in the latest Halo game. Read More...
View articleChange comes as behavioral and social ad startup approaches its first year in business. Read More...
View articleClorox is among the brands doing integrated sponsorships with new casual gaming destination. Read More...
View articleMicrosoft ad exchange COO Green steps down; Schematic targets Minneapolis market; e-Dialog lands JetBlue. Read More...
View articleEarlier this year the Food and Drug Administration sent letters to pharma companies , accusing them of violating regulations about presenting drug inf...
View articleFemales, youths, and older users drive mobile Web usage. Read More...
View articleA few stories ClickZ's editors are reading: Did Viacom Find Smoking Gun in YouTube Case? YouTube managers may have known of the existence of unauthori...
View articleLocal Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords. Read More...
View articleAmong several enhancements are an offline editor and new options for rich ads in search. Read More...
View articleAdvertisers and WOM agencies, along with bloggers and other endorsers, are potentially liable for misleading statements about products. Read More...
View articleFor passengers unwilling to pay for the Web, two firms will offer a limited free-access portal supported by display ads. Read More...
View articleOnline media planners can still do more with less. Read More...
View articleBusinesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Rea...
View articleA few stories ClickZ's editors are reading: Microsoft Trumpets In-Game Ad Performance Read More...
View articleThis YouTube video was doing the rounds last week, and was initially brought to my attention via Twitter Read More...
View articleVideo site scores big upfront deal on strength of demographic targeting. Read More...
View article'Promoted Videos' ads will now be distributed on Google's AdSense content network. Read More...
View articleNinja Turtles return in Ubisoft game; WebVisible hires Ronald Burr. Read More...
View articleOver the past nine years out of ClickZ's 12-year history, Erin Brenner has been a guiding force here Read More...
View articleComScore finds ad exposures fell 84 percent following a regulatory crackdown. Read More...
View articleMedia will have to serve the individual, not the masses. Last in a series. Read More...
View articleA survey performed by the Creative Group, a recruiting agency, found that 34 percent of the advertising and marketing executives surveyed plan to hire...
View articleIf you haven't seen it already, Twitter has announced it's testing "Twitter Lists," essentially lists of users that can be categorized according to wh...
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