Despite widespread device adoption, spending on mobile ads is 2.2 percent of online display spending. Read More...
View articleTool joins crowded field, hopes to innovate by merging social analytics with other campaign data. Read More...
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View articleBrands are often forced to reinvent themselves out of necessity. Here are two examples. Read More...
View articleIts new relationship with Nielsen is a big deal for Facebook, which plans to use the resulting data to fight the perception its display ads aren't eff...
View articleA few stories ClickZ's editors are reading: Nasty Ad Slips Past Google Search ad for "Firefox - Official Site" actually points to firefox.mozilla-now....
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View articleSoftware to help clients build touchscreen experiences for multiple devices and platforms. Read More...
View articleA few stories ClickZ's editors are reading: Twitter's Biz Stone: No Ads in 2009 Focus is on getting commercial accounts up and running this year Read ...
View articleVideo content and ad platform Brightcove apparently will not be acquired by Google or anyone else in the near future Read More...
View articleThough much of Yahoo's hyped branding campaign will be aimed at consumers, the company hopes it results in more money from advertisers. Read More...
View articleFor Facebook, the alliance could be the key to earning the trust of agencies and clients. Read More...
View articleThe Web's top media brands and their troops have invaded New York for Advertising Week. Read More...
View articleSpending on search advertising will drive further industry growth, according to GroupM Read More...
View articleP&G picks Strawberry Frog for Pampers account; IMVU teams up with Alloy Media + Marketing; and Jivox teams up with local media partnerships. Read More...
View articleWhat media planners want to know about online video advertising. Read More...
View articleHow much brand exposure within an online video is too much? Here are seven approaches to weigh. Read More...
View articleIf you didn't catch "Mad Avenue Blues" on YouTube when it first appeared a few months ago, it's still worth checking out. The slideshow, set to the tu...
View articleA few stories ClickZ's editors are reading: Ben Edelman Proposes Bill of Rights for Online Advertisers Everyone's favorite privacy researcher lays out...
View articleAt Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Read More...
View articleThe firms hope their partnership will help assuage concerns about the validity of audience data among publishers and advertisers. Read More...
View articlePart of ongoing B2B campaign for Microsoft Advertising brand. Read More...
View articleBrand promotes lunch meats on social sites, but is criticized for going only halfway. Read More...
View articleI'm settling into my new role at Search Engine Watch, ClickZ and Search Engine Strategies Read More...
View articleCharacterizes legal action as a stroke on behalf of online ad sellers worldwide. Read More...
View articleReal-time bidding is a major feature of the exchange, and one not currently offered by Yahoo's Right Media. Read More...
View articleWhile there is significant disparity between their numbers, some argue Nielsen Online's and TNS Media Intelligence's methods for gauging online ad spe...
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