Execs & Accounts: Double Fusion, Brightcove, Unicast
Media

Execs & Accounts: Double Fusion, Brightcove, Unicast

17y ClickZ News Staff

Execs & Accounts: Double Fusion, Brightcove, U...

Derek Rudd goes to Double Fusion; Brightcove names ad partners. Read More...

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Top 10 Search Terms by Category, August 2009
Media

Top 10 Search Terms by Category, August 2009

17y Jack Marshall

Top 10 Search Terms by Category, August 2009

According to Hitwise, searches for "cash for clunkers" continued to increase in August. Read More...

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More Details on Measurement Consortium (links)
Media

More Details on Measurement Consortium (links)

17y Zachary Rodgers

More Details on Measurement Consortium (links)

Big U.S Read More

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Nielsen Online Expands to South Korea
Media

Nielsen Online Expands to South Korea

17y Jack Marshall

Nielsen Online Expands to South Korea

Nielsen has announced it is acquiring South Korean Web measurement firm KoreanClick for an undisclosed sum Read More...

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Twitter Reiterates Ad Possibilities with Terms of Service Revision
Media

Twitter Reiterates Ad Possibilities with Terms of Service Revision

17y Jack Marshall

Twitter Reiterates Ad Possibilities with Terms of ...

New wording suggests contextual ads could be tested. Read More...

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Ralph Lauren Targets iPhone Users And Store Patrons
Media

Ralph Lauren Targets iPhone Users And Store Patrons

17y Christopher Heine

Ralph Lauren Targets iPhone Users And Store Patron...

App lets users customize "looks" from its Rugby line and order them on their iPhone or iPod touch. Read More...

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Google to Launch DoubleClick Ad Exchange Within Two Weeks
Media

Google to Launch DoubleClick Ad Exchange Within Two Weeks

17y Zachary Rodgers

Google to Launch DoubleClick Ad Exchange Within Tw...

Long-anticipated display marketplace will be made available to all buyers and sellers, ClickZ has learned. Read More...

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"You Lie" Pol and Opponent Should Be Advertising
Media

"You Lie" Pol and Opponent Should Be Advertising

17y Kate Kaye

"You Lie" Pol and Opponent Should Be Advertising

By now even if you didn't watch or listen to President Obama's speech on healthcare before Congress, you've probably heard about the "You Lie!" disrup...

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Shop 'Til You Tweet and Drop
Media

Shop 'Til You Tweet and Drop

17y Anna Maria Virzi

Shop 'Til You Tweet and Drop

Can merchants, designers - and even a publisher -- get penny-pinching consumers to change their ways despite the economic downturn? An initiative, Fas...

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Google Adds Video, Maps, and Product Info to Search Ads
Media

Google Adds Video, Maps, and Product Info to Search Ads

17y Jack Marshall

Google Adds Video, Maps, and Product Info to Searc...

Google will offer new search ad features including map integration, videos, and product information. Read More...

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Petco and Others Marry Facebook to the Funnel
Media

Petco and Others Marry Facebook to the Funnel

17y Christopher Heine

Petco and Others Marry Facebook to the Funnel

Wish lists, click-to-buy links are among the sales features being tried on the social networking site. Read More...

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FM Folds OPA's New Units Into a Premium Roadblock
Media

FM Folds OPA's New Units Into a Premium Roadblock

17y Fred Aun

FM Folds OPA's New Units Into a Premium Roadblock

Three units are combined to give brand advertisers total share of voice on a site. Read More...

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Execs & Accounts: Decker Goes Back to School, Rubenstein Exits Google
Media

Execs & Accounts: Decker Goes Back to School, Rubenstein Exits Google

17y ClickZ News Staff

Execs & Accounts: Decker Goes Back to School, Rube...

Former Yahoo Decker heads to Harvard B-School as entrepreneur-in-residence. Read More...

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Consumer Reviews Count
Media

Consumer Reviews Count

17y Tessa Wegert

Consumer Reviews Count

Every brand has the most convincing form of advertising available at its disposal. Isn't it time we started using it? Read More...

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FTC Asserts Authority in Broadband Plan Comments
Media

FTC Asserts Authority in Broadband Plan Comments

17y Kate Kaye

FTC Asserts Authority in Broadband Plan Comments

In comments to FCC, Federal Trade Commission seeks collaboration on matters related to online advertising and privacy. Read More...

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What Leo Burnett Has in Store for AOL
Media

What Leo Burnett Has in Store for AOL

17y Zachary Rodgers

What Leo Burnett Has in Store for AOL

After lightning-fast review process, winning agency aims to show a more relevant AOL. Read More...

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BrightRoll Adds Behavioral to Video Ad Targeting
Media

BrightRoll Adds Behavioral to Video Ad Targeting

17y Kate Kaye

BrightRoll Adds Behavioral to Video Ad Targeting

As video networks and sites add behavioral to the mix, and outside forces seek to regulate its use, the value to advertisers of in-stream behavioral t...

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Top U.S. Mobile Handsets by Ad Impression Share
Data insights

Top U.S. Mobile Handsets by Ad Impression Share

17y Jack Marshall

Top U.S. Mobile Handsets by Ad Impression Share

Apple's iPhone continues to dominate mobile ad display. Read More...

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IVillage Redesign Gives Prominent Play to Advertisers
Media

IVillage Redesign Gives Prominent Play to Advertisers

17y Douglas Quenqua

IVillage Redesign Gives Prominent Play to Advertis...

New look is sleeker and more modern, with a renewed emphasis on community. Read More...

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Survey: Marketers Fail to Optimize On-Site Media
Media

Survey: Marketers Fail to Optimize On-Site Media

17y Anna Maria Virzi

Survey: Marketers Fail to Optimize On-Site Media

Two in three marketers say they allocate less than 10 cents of every marketing dollar to test promotions and other online media. Read More...

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Bonobos Takes DIY Approach to Social Media Marketing
Media

Bonobos Takes DIY Approach to Social Media Marketing

17y Douglas Quenqua

Bonobos Takes DIY Approach to Social Media Marketi...

The online mens clothing retailer takes a skillful approach to engaging -- and sometimes apologizing to -- its loyal customers, without the help of an...

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Execs & Accounts: Yahoo's Garlinghouse to AOL, Centro Hires MySpace Vet
Media

Execs & Accounts: Yahoo's Garlinghouse to AOL, Centro Hires MySpace Vet

17y Jack Marshall

Execs & Accounts: Yahoo's Garlinghouse to AOL, Cen...

AOL hires author of Yahoo's "peanut butter manifesto"; Centro nabs Bryce Emo. Read More...

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More Twitter Advertising Opportunities
Media

More Twitter Advertising Opportunities

17y Hollis Thomases

More Twitter Advertising Opportunities

Three new tools for getting the most out of your Twitter ad campaign. Read More...

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Blip.tv: A 21st Century NBC?
Media

Blip.tv: A 21st Century NBC?

17y Christine Beardsell

Blip.tv: A 21st Century NBC?

The Internet has changed every business it has touched. Television won't be an exception. Read More...

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Wendy's Sponsors ESPN's Football Friday
Media

Wendy's Sponsors ESPN's Football Friday

17y Ken Liebeskind

Wendy's Sponsors ESPN's Football Friday

Wendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Read More...

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Execs & Accounts: PointRoll, Publicis Modem and Dialog, TMP Directional
Media

Execs & Accounts: PointRoll, Publicis Modem and Dialog, TMP Directional

17y ClickZ News Staff

Execs & Accounts: PointRoll, Publicis Modem an...

PointRoll signs new publisher partners; Nadel extends leadership to Publicis Modem in CA; TMP names Stewart president. Read More...

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Changes Brewing: Publishing History Repeats Itself
Media

Changes Brewing: Publishing History Repeats Itself

17y Vin Crosbie

Changes Brewing: Publishing History Repeats Itself

What yesterday's monasteries and today's media organizations have in common. Read More...

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