A new study from Q Interactive shows that 75 percent of women are more active at social media sites now than a year ago, but it doesn't necessarily in...
View articleTo bolster branding initiatives for its clients, MRM Worldwide has entered into a strategic partnership with animator community and competition site, ...
View articleNot sure where to start with mobile marketing? Consider these three approaches. Read More...
View articleConsumers are wielding their power to roll, expand, click, and buy more aggressively than ever. Here are three ways that marketers can tap that collec...
View articleDavid Fischer will take a sabbatical while Google President, Global Sales Operations Nikesh Arora will take his place temporarily. Read More...
View articleSocial media sites are gaining steam fast with about everyone but big-brand advertisers, according to June data from comScore. Read More...
View articleGSI acquires parts of pepperjam; JHG partners with JVC Mobile; Tribeca grabs Rainbow's Green Read More...
View articleGoogle continued to outpace its rivals, while Latin America exhibited the most searches per person. Read More...
View articleAs I note today in my piece about Clear Channel's growing integrated media division , the firm has moved far beyond terrestrial radio only Read More...
View articlePrivacy groups today called for the FTC to create a behavior tracking registry like the do-not-call list, suggesting data used for ad targeting withou...
View articleWhen it comes to advertiser offerings, the radio station network is dedicating significant resources to branching out its integrated media department ...
View articleAmazon, Blockbuster, Facebook, and Due Maternity are among brands set to launch the widgets in the next two or three weeks Read More...
View articleWorthy players are getting venture funding and building audiences, yet more must be done to provide advertisers value from online video programming. R...
View articleMy husband and I eloped and didn't tell anyone before we did it, so I guess I'm naturally skeptical of people who want to make spectacles of their mar...
View articleThe partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Read More...
View articlePolitical ad net Resonate adds ex-WPNI Exec Correa; MediaMath boosts staff; Rubicon steals Google exec to head new Sydney office. Read More...
View articleWhile boycotters of the natural grocery store are taking an integrated social media approach to drive support, the company itself has done little onli...
View articleThe Email Experience Council reports that AOL is ending its e-mail report card program -- a tool used by e-mail marketing managers. "This kind of serv...
View articleThe firm yesterday said it will allow networks to bid via auction to have their display ads appear on AdSense partner sites, like an exchange. Read Mo...
View articleTravel Ad Network CEO steps aside as COO steps up; InterClick and Undertone recruit executives. Read More...
View articleCGM and social media offer marketers deep and valuable insights into their target audience. Read More...
View articleIn a news release announcing the appointment of two executives, InterClick described itself as "the leader in data and inventory transparency." Huh? T...
View articleAd giant WPP, which owns agencies such as Mindshare, MediaCom, and Wunderman, has announced that, despite falling revenues, its digital business appea...
View articleWhen the actor who plays horror icon Michael Myers couldn't make it, digital ad shop Heavenspot's sales director starred in ads for Halloween II. Read...
View articleCampfire acquires social marketing agency; PubMatic steals exec from DoubleClick; AudienceScience names West Coast sales manager. Read More...
View articleJuly's top 10 search terms by search volume from Hitwise Read More...
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