Video: Gawker's Lowbrow Pitch to Advertisers
Media

Video: Gawker's Lowbrow Pitch to Advertisers

17y Zachary Rodgers

Video: Gawker's Lowbrow Pitch to Advertisers

After a year of retrenchment that saw the shutdown or sale of several sites and the absorption of tech gossip rag Valleywag into its flagship property...

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VideoEgg Event: Streaming Live, Sort Of
Media

VideoEgg Event: Streaming Live, Sort Of

17y Anna Maria Virzi

VideoEgg Event: Streaming Live, Sort Of

The audience for ad network VideoEgg's live streaming event this afternoon was unforgiving after the program started late and then encountered intermi...

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Morning Reads: Microsoft Job Cuts Hit Massive, TheStreet Plowed, WebMD Upbeat
Media

Morning Reads: Microsoft Job Cuts Hit Massive, TheStreet Plowed, WebMD Upbe...

17y Zachary Rodgers

Morning Reads: Microsoft Job Cuts Hit Massive, The...

Massive hit by Microsoft layoffs. In-game ad network Massive Inc., which Microsoft bought three years ago, has suffered a significant headcount reduct...

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ExactTarget Wins $70 Million to Support Products and Overseas Growth
Media

ExactTarget Wins $70 Million to Support Products and Overseas Growth

17y Enid Burns

ExactTarget Wins $70 Million to Support Products a...

A hefty round of funding will give the company room to grow and develop new customer offerings. Read More...

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Google Boosts Lobbying, Media Outreach to Combat Antitrust Concerns
Media

Google Boosts Lobbying, Media Outreach to Combat Antitrust Concerns

17y Kate Kaye

Google Boosts Lobbying, Media Outreach to Combat A...

Determined not to revisit a threatened government antitrust suit, Google's public affairs staffers and lobbyists are spreading its message up and down...

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On YouTube's Homepage, Hints of Broadening Ad Appeal
Media

On YouTube's Homepage, Hints of Broadening Ad Appeal

17y Zachary Rodgers

On YouTube's Homepage, Hints of Broadening Ad Appe...

Sells new homepage placement to McDonald's and heralds more everyman brands -- like Sprint -- in coming weeks. Read More...

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CBS Creates Unit for Digital Music Properties
Media

CBS Creates Unit for Digital Music Properties

17y Douglas Quenqua

CBS Creates Unit for Digital Music Properties

Move brings together 100 music Web sites and online audio streams plus a music-recommendation service for national and local sales teams to sell. Read...

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Execs & Accounts: Pereira & O'Dell, McKinney, MarketShare
Media

Execs & Accounts: Pereira & O'Dell, McKinney, MarketShare

17y Enid Burns

Execs & Accounts: Pereira & O'Dell, McKinney, Mark...

James Brown named creative director at Pereira & O'Dell; Nationwide selects McKinney as its agency of record; MarketShare hires Yahoo's Markman. Read ...

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IAB Hopes Industry Stands Behind New Social Media Metrics
Media

IAB Hopes Industry Stands Behind New Social Media Metrics

17y Kate Kaye

IAB Hopes Industry Stands Behind New Social Media ...

What are the best metrics to gauge social media campaign results? It's been a subject of debate in recent years Read More...

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Forrester Sees 17 Percent CAGR for Digital Adverting Through 2014
Media

Forrester Sees 17 Percent CAGR for Digital Adverting Through 2014

17y Zachary Rodgers

Forrester Sees 17 Percent CAGR for Digital Adverti...

Forrester remains bullish on all categories of digital ad spending in the long range Read More...

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Morning Reads: Craigslist Erotic Ads, Micro-hoo, Google Antitrust
Media

Morning Reads: Craigslist Erotic Ads, Micro-hoo, Google Antitrust

17y Zachary Rodgers

Morning Reads: Craigslist Erotic Ads, Micro-hoo, G...

Craigslist Erotic Services Ads on the Ropes. Less than two weeks after Connecticut Attorney General Richard Blumenthal called on the site to ban photo...

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Mobile Advertising to Organize, Accelerate by Next Year
Media

Mobile Advertising to Organize, Accelerate by Next Year

17y Enid Burns

Mobile Advertising to Organize, Accelerate by Next...

Mobile ad spending is expected to slow but emerge with more speed as usage of applications continues. Read More...

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Luxury Digital Media Firms Combine to Form RGM Group
Media

Luxury Digital Media Firms Combine to Form RGM Group

17y Douglas Quenqua

Luxury Digital Media Firms Combine to Form RGM Gro...

Combined reach is an estimated 35 million uniques, but this is hardly the yacht-and-caviar set. Read More...

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TNS: Not Close to Double-Digits, But Web Ad Spend Climbed in Brutal 2008
Media

TNS: Not Close to Double-Digits, But Web Ad Spend Climbed in Brutal 2008

17y Fred Aun

TNS: Not Close to Double-Digits, But Web Ad Spend ...

Preliminary figures for Q1 2009 suggest display ad spending dropped year over year. Read More...

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Execs & Accounts: TBWAChiatDay, Tumri, IQ Interactive
Media

Execs & Accounts: TBWAChiatDay, Tumri, IQ Interactive

17y Enid Burns

Execs & Accounts: TBWAChiatDay, Tumri, IQ Interact...

TBWAChiatDay promotes and hires key digital execs; Tumri hires former Platform-A SVP, IQ Interactive launches Atlanta Journal-Constitution campaign. R...

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B2B Lead Gen Advertisers Finally Have Their Own Network
Media

B2B Lead Gen Advertisers Finally Have Their Own Network

17y Hollis Thomases

B2B Lead Gen Advertisers Finally Have Their Own Ne...

Madison Logic offers a solution for B2B lead gen advertisers. Read More...

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Converging Marketing Roles
Media

Converging Marketing Roles

17y Christine Beardsell

Converging Marketing Roles

Creating new roles within marketing organizations that will narrow the ingenuity gap. Read More...

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Microsoft Running Ads Promoting ExecTweets
Media

Microsoft Running Ads Promoting ExecTweets

17y Kate Kaye

Microsoft Running Ads Promoting ExecTweets

I thought this was worth noting Read More

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Microsoft in Deal to Support Pro Athlete Endorsements in Web Ads
Media

Microsoft in Deal to Support Pro Athlete Endorsements in Web Ads

17y Enid Burns

Microsoft in Deal to Support Pro Athlete Endorseme...

Preferred portal arrangement with BAT will bring lesser known athletes to Microsoft-trafficked ads. Read More...

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Yahoo Upgrades Web Analytics Tool
Media

Yahoo Upgrades Web Analytics Tool

17y Douglas Quenqua

Yahoo Upgrades Web Analytics Tool

Yahoo adds demographic metrics and makes suite available to any advertiser with an account manager. Read More...

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What Would Twitter Search Ads Mean to Marketers?
Media

What Would Twitter Search Ads Mean to Marketers?

17y Kate Kaye

What Would Twitter Search Ads Mean to Marketers?

So, now the Twitterzens have search at their fingertips Read More...

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Financial Times Digs at Search Engines with new Campaign
Media

Financial Times Digs at Search Engines with new Campaign

17y Jack Marshall

Financial Times Digs at Search Engines with new Ca...

The Financial Times is launching an ad campaign poking fun at search engines, and the hit and miss nature of their results Read More...

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Borrell Sees Digital Ad Resurgence for Legacy Local Media Players
Media

Borrell Sees Digital Ad Resurgence for Legacy Local Media Players

17y Fred Aun

Borrell Sees Digital Ad Resurgence for Legacy Loca...

Yellow Pages and newspaper companies take back some of the market share they've lost to Internet-only ad sellers in recent years. Read More...

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IAB Makes Good on Promise to Agencies
Media

IAB Makes Good on Promise to Agencies

17y Kate Kaye

IAB Makes Good on Promise to Agencies

Along with big media brands, representatives of digital agencies met recently as part of the IAB's new Re-Imagining Interactive Advertising Task Force...

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MTV Plays Telephone With Twitter
Media

MTV Plays Telephone With Twitter

17y Douglas Quenqua

MTV Plays Telephone With Twitter

Campaign uses Twitter's popular "retweet" protocol to spur engagement with a new reality show. Read More...

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Execs & Accounts: AOL, Starcom, Rockett
Media

Execs & Accounts: AOL, Starcom, Rockett

17y Enid Burns

Execs & Accounts: AOL, Starcom, Rockett

Jeff Levick joins AOL as head of global advertising and strategy; Starcom promotes Twohig; Rockett gets cruise client. Read More...

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Reinventing Your Local Newspaper
Media

Reinventing Your Local Newspaper

17y Vin Crosbie

Reinventing Your Local Newspaper

Vin's out to save the many local newspapers. And he's starting with the oldest in South Africa. Read More...

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