Growth Potential in Political Space, Says Talking Point's Rinaldo
Media

Growth Potential in Political Space, Says Talking Point's Rinaldo

17y Kate Kaye

Growth Potential in Political Space, Says Talking ...

After taking over Yahoo's political ad sales during the '08 campaign season, Diane Rinaldo has since moved on to run ad sales for Talking Points Memo ...

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Quote of the Day: Display Ad Prices Keep Falling
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Quote of the Day: Display Ad Prices Keep Falling

17y Zachary Rodgers

Quote of the Day: Display Ad Prices Keep Falling

Thought display ad prices had hit bottom? Think again, says Dave Morgan Read More...

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Disney Deal Brings ABC Shows to Hulu
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Disney Deal Brings ABC Shows to Hulu

17y Douglas Quenqua

Disney Deal Brings ABC Shows to Hulu

Content and equity deal will bring new premium content to upwardly mobile Hulu. Read More...

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Another One Bites the Dust at Platform-A
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Another One Bites the Dust at Platform-A

17y Zachary Rodgers

Another One Bites the Dust at Platform-A

Greg Coleman out, Googler Jeff Levick in as top dog at AOL sales unit. Read More...

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Sun Promotes JavaFX Platform with Game and Seeded Videos
Media

Sun Promotes JavaFX Platform with Game and Seeded Videos

17y Enid Burns

Sun Promotes JavaFX Platform with Game and Seeded ...

Programmers and sci-fi enthusiasts are the intended targets for a viral endeavor. Read More...

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IAC Acquires Urbanspoon, Reports Decline in Ad Revenue
Media

IAC Acquires Urbanspoon, Reports Decline in Ad Revenue

17y Douglas Quenqua

IAC Acquires Urbanspoon, Reports Decline in Ad Rev...

The restaurant guide was already sharing content and advertisers with IAC sites as a member of the Citysearch Partner Network. Read More...

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Execs & Accounts: Isobar, PointRoll, Quattro
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Execs & Accounts: Isobar, PointRoll, Quattro

17y Enid Burns

Execs & Accounts: Isobar, PointRoll, Quattro

Gary Stein goes to Isobar; PointRoll brings in three senior execs. Read More...

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Vertical Ad Network Update
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Vertical Ad Network Update

17y Tessa Wegert

Vertical Ad Network Update

Vertical ad networks now have a reach of over 57 percent. Check out these industry newcomers for opportunities. Read More...

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Mobile Missing From the Upfront
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Mobile Missing From the Upfront

17y Davis Brewer

Mobile Missing From the Upfront

At upfront meetings, digital is being given only lip-service this year and mobile is completely overlooked. But that shouldn't be the case. Read More...

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Google's New Chrome Ads: Trippy
Media

Google's New Chrome Ads: Trippy

17y Zachary Rodgers

Google's New Chrome Ads: Trippy

Of the 11 short films Google commissioned to promote its Chrome browser, more than half appear to have been conceived in an opium dream Read More...

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Modavox Back at it -- This Time Yahoo's in Crosshairs
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Modavox Back at it -- This Time Yahoo's in Crosshairs

17y Kate Kaye

Modavox Back at it -- This Time Yahoo's in Crossha...

About 2 years after relative unknown Modavox slapped a patent suit on Tacoda , the firm is back Read More...

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Morning Reads: Yahoo Layoffs Commence, Twitter Full of Quitters
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Morning Reads: Yahoo Layoffs Commence, Twitter Full of Quitters

17y Zachary Rodgers

Morning Reads: Yahoo Layoffs Commence, Twitter Ful...

Yahoo has begun layoffs of between 600 and 700 employees , according to tech and gossip blog lalawag Read More...

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David Rosenblatt Out, Henrique De Castro In as Head of Google's Display Ad Efforts
Media

David Rosenblatt Out, Henrique De Castro In as Head of Google's Display Ad ...

17y Zachary Rodgers

David Rosenblatt Out, Henrique De Castro In as Hea...

Henrique De Castro will take over from the former DoubleClick CEO, who is leaving the company next month. Read More...

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AOL Sees Double-Digit Drops in Ad Revenues in Q1
Media

AOL Sees Double-Digit Drops in Ad Revenues in Q1

17y Kate Kaye

AOL Sees Double-Digit Drops in Ad Revenues in Q1

The company's ad business has been hit from multiple angles: display, search, and third-party ad sales. Read More...

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With Inquiry of AT&T, Lawmakers Confuse Behavioral Ad Types
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With Inquiry of AT&T, Lawmakers Confuse Behavioral Ad Types

17y Kate Kaye

With Inquiry of AT&T, Lawmakers Confuse Behavioral...

The confusion of lawmakers could lead to poorly crafted legislation and possible damage to a pervasive form of Web advertising. Read More...

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Facebook's Wider API Creates Opportunities for Brands
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Facebook's Wider API Creates Opportunities for Brands

17y Douglas Quenqua

Facebook's Wider API Creates Opportunities for Bra...

New tools for developers could enable richer ad experiences with more user-generated content. Read More...

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OfficeMax Launches Social and Rich Media Campaign
Media

OfficeMax Launches Social and Rich Media Campaign

17y Enid Burns

OfficeMax Launches Social and Rich Media Campaign

Apps and distinctive banners support new line of organization products co-marketed with author Peter Walsh. Read More...

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Execs & Accounts: Krohn, Microsoft, ad pepper, Epsilon
Media

Execs & Accounts: Krohn, Microsoft, ad pepper, Epsilon

17y Enid Burns

Execs & Accounts: Krohn, Microsoft, ad pepper,...

Cyrus Krohn returns to Microsoft; ad pepper hires new SVP sales; Epsilon ramps up healthcare practice. Read More...

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TurnHere to Boost Sales Force to Handle Growth
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TurnHere to Boost Sales Force to Handle Growth

17y Fred Aun

TurnHere to Boost Sales Force to Handle Growth

The video firm expects its orders to double this year. Read More...

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Adify Rolls Out Centralized Ad Network
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Adify Rolls Out Centralized Ad Network

17y Zachary Rodgers

Adify Rolls Out Centralized Ad Network

Move cements ad network platform position as a reach player. Read More...

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Media6 Degrees Will Use $10 Million Funding to Expand Staff
Media

Media6 Degrees Will Use $10 Million Funding to Expand Staff

17y Douglas Quenqua

Media6 Degrees Will Use $10 Million Funding to Exp...

Behavioral targeting firm will use money from Venrock to expand its sales, client services and business development teams. Read More...

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Video Advertising Still Set for Growth in Down Ad Spend Year
Media

Video Advertising Still Set for Growth in Down Ad Spend Year

17y Enid Burns

Video Advertising Still Set for Growth in Down Ad ...

Spending on digital video ads continues to surge, according to IPG's audience research group. Read More...

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Execs & Accounts: Yahoo, Obama, Molecular
Media

Execs & Accounts: Yahoo, Obama, Molecular

17y Enid Burns

Execs & Accounts: Yahoo, Obama, Molecular

Yahoo's Mitch Spolan to lead North American field sales; Google, Microsoft execs join Obama's tech council; Molecular names mobile exec. Read More...

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Six Tips to Get Prospects to Click
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Six Tips to Get Prospects to Click

17y Harry Gold

Six Tips to Get Prospects to Click

Keep your prospects from going to China to get to California by offering a more direct route. Read More...

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What Is Online Video For: Marketing or Content?
Media

What Is Online Video For: Marketing or Content?

17y Todd Krieger

What Is Online Video For: Marketing or Content?

Online video is now a vehicle to drive people to TV or a plaything to monkey around with for low-budget projects. Just ask Oprah. Read More...

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Microsoft Partners with Spotzer for Self-Service Ad Platform
Media

Microsoft Partners with Spotzer for Self-Service Ad Platform

17y Jack Marshall

Microsoft Partners with Spotzer for Self-Service A...

Microsoft Advertising has teamed up with Spotzer to provide a self-service ad platform, through which smaller businesses and regional advertisers can ...

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After Van Natta Hire, MySpace Nabs More Top Digital Talent
Media

After Van Natta Hire, MySpace Nabs More Top Digital Talent

17y Zachary Rodgers

After Van Natta Hire, MySpace Nabs More Top Digita...

MySpace hires MTV Networks' Jason Hirschhorn to lead its product development, and social networking vet Michael Jones to oversee operations. Read More...

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