Online Video Ads Are a Good Bet in a Recession
Media

Online Video Ads Are a Good Bet in a Recession

17y Christine Beardsell

Online Video Ads Are a Good Bet in a Recession

Need to pinch pennies? Three reasons digital video ads are better than television ads. Read More...

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Top 10 Search Terms in 10 Categories, March 2009
Media

Top 10 Search Terms in 10 Categories, March 2009

17y rumo

Top 10 Search Terms in 10 Categories, March 2009

This month's top 10 search terms in 10 categories by search volume. Read More...

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Vivaki/Starcom: Tests Underway for New Digital Video Ad Format
Media

Vivaki/Starcom: Tests Underway for New Digital Video Ad Format

17y Anna Maria Virzi

Vivaki/Starcom: Tests Underway for New Digital Vid...

What digital video ad format will best the 30-second pre-roll? Two executives from Vivaki and Starcom, speaking at the Interactive Advertising Bureau'...

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Ask.com Reverts to "Ask Jeeves" Branding
Media

Ask.com Reverts to "Ask Jeeves" Branding

17y Jack Marshall

Ask.com Reverts to "Ask Jeeves" Branding

After three years "traveling the world in a quest for knowledge," Jeeves, the iconic butler, is resuming his role as U.K Read More...

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Pepsi's RefreshEverything Campaign: By the Numbers
Media

Pepsi's RefreshEverything Campaign: By the Numbers

17y Anna Maria Virzi

Pepsi's RefreshEverything Campaign: By the Numbers

A campaign taps YouTube, Facebook, and other media to engage Millennials and commemorate Obama's arrival. Read More...

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Google Loosens Reins on Vet Kordestani
Media

Google Loosens Reins on Vet Kordestani

17y Kate Kaye

Google Loosens Reins on Vet Kordestani

Omid Kordestani's new advisory position represents not only a changing of the guard, but is indicative of Google's mission to hold on to its most valu...

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Sprite Campaign Integrates Facebook Connect With YouTube
Media

Sprite Campaign Integrates Facebook Connect With YouTube

17y Jack Marshall

Sprite Campaign Integrates Facebook Connect With Y...

The campaign marks the first time Facebook's Connect API has been implemented on Google's YouTube site. Read More...

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Execs & Accounts: Phonevalley, Alterian, WorldNow
Media

Execs & Accounts: Phonevalley, Alterian, WorldNow

17y Enid Burns

Execs & Accounts: Phonevalley, Alterian, WorldNow

Phonevalley creates a mobile site for PUMA's sailing team, Alterian welcomes Ivan Chalif, and WorldNow works with Redlasso on syndication deal. Read M...

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Quote of the Day: A Tweet for @Oprah
Media

Quote of the Day: A Tweet for @Oprah

17y Anna Maria Virzi

Quote of the Day: A Tweet for @Oprah

"At last, Oprah has an outlet for her thoughts and opinions," tweets @nathanreid . Read More...

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Celebs on Twitter: College Kids Come to Cutters' Quarry
Media

Celebs on Twitter: College Kids Come to Cutters' Quarry

17y Zachary Rodgers

Celebs on Twitter: College Kids Come to Cutters' Q...

Twitter's growing at ridiculous speed -- and I mean that in the Dark Helmet sense Read More...

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YouTube Commences Redesign, Promises More In-Stream Ads
Media

YouTube Commences Redesign, Promises More In-Stream Ads

17y Zachary Rodgers

YouTube Commences Redesign, Promises More In-Strea...

Changes delineate premium shows and movies from user-created clips. Read More...

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Volvo Brings Twitter Feed to YouTube Display Ad
Media

Volvo Brings Twitter Feed to YouTube Display Ad

17y Douglas Quenqua

Volvo Brings Twitter Feed to YouTube Display Ad

Ad was largest expanding unit ever placed on YouTube's homepage. Read More...

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Execs & Accounts: Phonevalley, Alterian, WorldNow
Media

Execs & Accounts: Phonevalley, Alterian, WorldNow

17y Enid Burns

Execs & Accounts: Phonevalley, Alterian, WorldNow

Phonevalley creates a mobile site for PUMA's sailing team; Alterian welcomes Ivan Chalif; WorldNow works with Redlasso on syndication deal. Read More...

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The Middlegame in Media Chess Has Begun
Media

The Middlegame in Media Chess Has Begun

17y Vin Crosbie

The Middlegame in Media Chess Has Begun

The traditional era for media companies has become a three-act play. The carnage begins now, as we redefine what is media and what is news. Read More...

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Google's Q1: Search Holds Steady While Network Revenues Slip
Media

Google's Q1: Search Holds Steady While Network Revenues Slip

17y Zachary Rodgers

Google's Q1: Search Holds Steady While Network Rev...

AdSense suffers a year-over-year revenue decline, but the company's core product continues to grow. Read More...

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Gannett Suffers Big Drop in Online Job Ad Revenues
Media

Gannett Suffers Big Drop in Online Job Ad Revenues

17y Kate Kaye

Gannett Suffers Big Drop in Online Job Ad Revenues

On top of a Q1 collapse in print classifieds, Gannett saw a big drop in online recruitment ads sold through CareerBuilder. Read More...

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CBS Sticks to Independent Web Strategy, and Agencies Cheer
Media

CBS Sticks to Independent Web Strategy, and Agencies Cheer

17y Zachary Rodgers

CBS Sticks to Independent Web Strategy, and Agenci...

As Disney-ABC reportedly nears a deal with Hulu, top-ranked CBS is by all accounts cooling its jets. Read More...

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Execs & Accounts: Universal McCann, Evolution Bureau, Kelliher Samets Volk
Media

Execs & Accounts: Universal McCann, Evolution Bureau, Kelliher Samets Volk

17y Enid Burns

Execs & Accounts: Universal McCann, Evolution Bure...

Universal McCann names a president for North America; Evolution Bureau brings in a new copywriter; KSV gets a search marketing specialist. Read More...

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Targeting Dads Online
Media

Targeting Dads Online

17y Tessa Wegert

Targeting Dads Online

Move over mommies; the dads have something to say, and there's a whole world of consumers out there eager to hear it. Read More...

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An Open Letter to Luddites
Media

An Open Letter to Luddites

17y Eric Bader

An Open Letter to Luddites

If you're a senior marketing executive who thinks emerging media is for kids, you're doing consumers a disservice. Read More...

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Ad Model "in Jeopardy" for Newspapers, Says Strategist
Media

Ad Model "in Jeopardy" for Newspapers, Says Strategist

17y Kate Kaye

Ad Model "in Jeopardy" for Newspapers, Says Strate...

"The advertising model is in jeopardy." That's what media strategist Nancy Wang of Mignon Media concluded during a webinar on online revenue attended ...

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quadrantOne to Focus on Mobile Ad Sales for AP
Media

quadrantOne to Focus on Mobile Ad Sales for AP

17y Kate Kaye

quadrantOne to Focus on Mobile Ad Sales for AP

Online newspaper ad network quadrantOne will now sell ads on behalf of Associated Press Read More...

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Pontiflex Latest in Web Ad Sector to Score Funding
Media

Pontiflex Latest in Web Ad Sector to Score Funding

17y Kate Kaye

Pontiflex Latest in Web Ad Sector to Score Funding

The bucks are flowing for online ad networks and tech firms lately Read More...

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iCrossing Partners With Russian SEM Firm
Media

iCrossing Partners With Russian SEM Firm

17y Jack Marshall

iCrossing Partners With Russian SEM Firm

I recently wrote about Eastern Europe's growing appeal for global digital players, so news that iCrossing has partnered with a Russian SEM firm comes ...

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Recession and ROI Mentality Drive Investments in Web Ad Sector
Media

Recession and ROI Mentality Drive Investments in Web Ad Sector

17y Kate Kaye

Recession and ROI Mentality Drive Investments in W...

Amid the gloom, investors see a positive future for online advertising. Read More...

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VideoEgg Joins Trend With 'Scrolling' Ad Unit
Media

VideoEgg Joins Trend With 'Scrolling' Ad Unit

17y Douglas Quenqua

VideoEgg Joins Trend With 'Scrolling' Ad Unit

Joins growing number of firms to offer ads that stay in place while the user scrolls down a page. Read More...

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JumpTap Launches Performance-Based Mobile Ad Network
Media

JumpTap Launches Performance-Based Mobile Ad Network

17y Enid Burns

JumpTap Launches Performance-Based Mobile Ad Netwo...

Transparency and targeting add value to performance offering from JumpTap. Read More...

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