Quote of the Day: Google's Eric Schmidt on Newspapers
Media

Quote of the Day: Google's Eric Schmidt on Newspapers

17y Zachary Rodgers

Quote of the Day: Google's Eric Schmidt on Newspap...

Speaking at the Newspaper Association of America convention today, Eric Schmidt went out of his way to make nice with newspapers -- even as those same...

View article
Amazon Cuts Off Affiliate Search Bidding
Media

Amazon Cuts Off Affiliate Search Bidding

17y Zachary Rodgers

Amazon Cuts Off Affiliate Search Bidding

If you're a merchant with a large affiliate program, you've certainly given plenty of thought to whether referral partners should be permitted to buy ...

View article
ClickZ Talks Search for Political Persuasion at SES
Media

ClickZ Talks Search for Political Persuasion at SES

17y Kate Kaye

ClickZ Talks Search for Political Persuasion at SE...

The political search panel at the recent Search Engine Strategies show in NYC got great reviews, and afterwards I got the chance to interview one of m...

View article
Publicis Acquires Swiss Digital Agency, Nemos.
Media

Publicis Acquires Swiss Digital Agency, Nemos.

17y Jack Marshall

Publicis Acquires Swiss Digital Agency, Nemos.

Publicis Groupe is continuing its global expansion with the acquisition of Swiss digital agency, Nemos Read More...

View article
YuMe and Mindshare Partner to Introduce Online GRP
Media

YuMe and Mindshare Partner to Introduce Online GRP

17y Douglas Quenqua

YuMe and Mindshare Partner to Introduce Online GRP

Proposed metric measures reach and frequency of an online video ad, replacing household views with unique views. Read More...

View article
Bill to Ban Mobile Spam Bypasses CAN-SPAM Act
Media

Bill to Ban Mobile Spam Bypasses CAN-SPAM Act

17y Enid Burns

Bill to Ban Mobile Spam Bypasses CAN-SPAM Act

Under measure introduced by two U.S. Senators, unsolicited mobile text messages would be treated as unsolicited phone calls under the Do-Not-Call regi...

View article
DoubleClick Embraces Transactional Banners
Media

DoubleClick Embraces Transactional Banners

17y Fred Aun

DoubleClick Embraces Transactional Banners

Google's ad management giant throws its weight behind Adgregate Markets' ShopAds e-commerce unit. Read More...

View article
Execs & Accounts: HBOLabs, Break Media, Organic, Quantcast
Media

Execs & Accounts: HBOLabs, Break Media, Organic, Quantcast

17y Enid Burns

Execs & Accounts: HBOLabs, Break Media, Organi...

HBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team. Read More...

View article
Taking the "-ed" out of "Branded Content"
Media

Taking the "-ed" out of "Branded Content"

17y Christine Beardsell

Taking the "-ed" out of "Branded Content"

Five tips for developing an effective brand content experience. Read More...

View article
Want to Be a Better Media Planner? Get Social
Media

Want to Be a Better Media Planner? Get Social

17y Hollis Thomases

Want to Be a Better Media Planner? Get Social

In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Read More...

View article
NAI Chooses AOL and Justice Department Vet as New Head
Media

NAI Chooses AOL and Justice Department Vet as New Head

17y Kate Kaye

NAI Chooses AOL and Justice Department Vet as New ...

AOL privacy vet Charles Curran has started work as executive director and general counsel of the Network Advertising Initiative, replacing the organiz...

View article
Deadly Earthquake Strikes; Advertisers Slow to React
Media

Deadly Earthquake Strikes; Advertisers Slow to React

17y Anna Maria Virzi

Deadly Earthquake Strikes; Advertisers Slow to Rea...

Nearly 18 hours after a deadly earthquake struck L'Aquila in Italy, a Google search for "L'Aquila" displayed sponsored links for four travel sites pro...

View article
Last Chance: Enter ClickZ Marketing Excellence Awards
Media

Last Chance: Enter ClickZ Marketing Excellence Awards

17y Team ClickZ

Last Chance: Enter ClickZ Marketing Excellence Awa...

Do you know of a digital marketing tool or service that deserves an excellence award? The deadline to submit an entry to the ClickZ Marketing Excellen...

View article
Is Twitter in Talks with Google? Of Course!
Media

Is Twitter in Talks with Google? Of Course!

17y Zachary Rodgers

Is Twitter in Talks with Google? Of Course!

Twitter's response to the salivating rumors that it's in talks with Google was similar to my own: Well, duh Read More...

View article
Who Says the [Google] Surge isn't working?
Media

Who Says the [Google] Surge isn't working?

17y Kate Kaye

Who Says the [Google] Surge isn't working?

A little side-note gleaned in my reporting on Scott Murphy's New York Congressional campaign employing the rarely-used "Google Surge" or "Network Blas...

View article
Army Uses Game-Like Experience and Video to Woo Recruits
Media

Army Uses Game-Like Experience and Video to Woo Recruits

17y Ken Liebeskind

Army Uses Game-Like Experience and Video to Woo Re...

Virtual army post augments "Strength Like No Other" campaign. Read More...

View article
Disney Adds Kaboose Properties in $18m Deal
Media

Disney Adds Kaboose Properties in $18m Deal

17y Douglas Quenqua

Disney Adds Kaboose Properties in $18m Deal

Acquires Parentzone.com, Zeeks.com, and namesake site. Read More...

View article
Execs & Accounts: Neo@Ogilvy, Red Bricks, Fuel Industries
Media

Execs & Accounts: Neo@Ogilvy, Red Bricks, Fuel Industries

17y Enid Burns

Execs & Accounts: Neo@Ogilvy, Red Bricks, Fuel...

Neo@Ogilvy creates a global director position for search marketing; Red Bricks Media sets up shop in LA; and Fuel Industries flexes its creative muscl...

View article
Anatomy of a 21st Century Media Executive
Media

Anatomy of a 21st Century Media Executive

17y Vin Crosbie

Anatomy of a 21st Century Media Executive

What today's university professors need to teach tomorrow's media executives. Read More...

View article
Mobile Web Usage Higher in China Than U.S.
Data insights

Mobile Web Usage Higher in China Than U.S.

17y Enid Burns

Mobile Web Usage Higher in China Than U.S.

A larger percentage of people in China own Web-enabled phones and they are more likely to use them to access the Web. Read More...

View article
NCAA Appeased, MarchTweetness Returns Under a New Name
Media

NCAA Appeased, MarchTweetness Returns Under a New Name

17y Zachary Rodgers

NCAA Appeased, MarchTweetness Returns Under a New ...

MarchTweetness is back Read More

View article
Growth in U.K. Online Ad Spend Slows, Search Continues to Grow
Media

Growth in U.K. Online Ad Spend Slows, Search Continues to Grow

17y Jack Marshall

Growth in U.K. Online Ad Spend Slows, Search Conti...

Growth in U.K Read More

View article
Ringleader Sells Ad Network, Commits to Mobile Ad Management
Media

Ringleader Sells Ad Network, Commits to Mobile Ad Management

17y Enid Burns

Ringleader Sells Ad Network, Commits to Mobile Ad ...

Mobile platform Ringleader Digital will focus on technology offerings to support mobile trafficking and measurement. Read More...

View article
Execs & Accounts: Sapient, Barker/DZP, Dapper
Media

Execs & Accounts: Sapient, Barker/DZP, Dapper

17y Enid Burns

Execs & Accounts: Sapient, Barker/DZP, Dapper

Sapient is named interactive agency of record for KeyCorps; Barker/DZP brings in a new user experience guy; Dapper names Yandex CEO to board. Read Mor...

View article
Wiki Advertising That Engages
Media

Wiki Advertising That Engages

17y Tessa Wegert

Wiki Advertising That Engages

New wikis offer advertisers an opportunity to connect with a highly engaged audience of Internet users. Who needs Wikipedia? Read More...

View article
What's the Haps on Mobile Apps?
Media

What's the Haps on Mobile Apps?

17y Davis Brewer

What's the Haps on Mobile Apps?

The popularity of Apple iPhone applications has brand marketers asking whether they should offer one too. Three factors to consider before taking the ...

View article
NCAA Spikes 'March Tweetness' Site From Twitter and Federated Media
Media

NCAA Spikes 'March Tweetness' Site From Twitter and Federated Media

17y Zachary Rodgers

NCAA Spikes 'March Tweetness' Site From Twitter an...

Site sponsored by AT&T violated college sports association's trademark and copyright. Read More...

View article
1 219 220 221 222 223 924